Getting Female Bums on Bikes a Breeze

Brtish Cycling launches biggest ever programme to get more women riding bikes

by Leonie Jennings   May 25, 2011  

Today British Cycling launches its Breeze programme. Funded by the National Lottery Breeze is the biggest programme the country has seen to encourage more women to get out riding bikes with the aim of closing the gender gap that exists between men and women that cycling regularly in Britain.

Focussed primarily on getting more women out cycling, Breeze aims to get over 80,000 women back on a bike or riding for the first time. The long-term aim is to convert 20,000 of these into regular cyclists over the next three years. The programme is based on a network of local rides, designed to start redressing the discrepancy between the number of men and women who ride.

At present three times more men ride bikes in the UK than women, and that gap is increasing. Breeze rides will be led by women, and will be short traffic-free routes aimed at any woman who has fancied riding a bike but hasn’t really given it a proper go, irrespective of age or ability. As part of the initiative, British Cycling will train and support 1,000 local Breeze champions, female volunteers who will add their riders to the network at times to suit them and their groups.

In a recent survey conducted by British Cycling, many women expressed an interest in starting to cycle, but had concerns about safety, lack of route knowledge and having no-one to cycle with, factors effectively preventing them from taking the plunge.

Natalie Justice, Network Manager at British Cycling, said: “Currently only two per cent of women cycle regularly compared to six per cent of men yet we know that nearly one million women would like the opportunity to get out on their bikes and socialise with other women (Sport England Survey)

“Breeze gives them the chance to do just that on their doorstep and change cycling for women forever. If you’d like to get out on your bike, whether it’s for the first time or after a long break, Breeze is for you.”

For a country with a mounting obesity problem and a generation of young women growing up with unhealthy and unrealistic body images, this kind of programme is a vital step towards making cycling both more accessible and more mainstream for women. The path has been laid by female cycling ambassadors such as Victoria Pendleton, Wendy Houvenaghel and Emma Pooley, the next important step is to actually get women pedaling down it.

The first Breeze rides will start in June, and are intended to spread through towns and cities in England over the coming months. Disappointingly rides currently seem to be limited to cities and larger towns. Hopefully as the scheme develops this will change. 

To find a Breeze bike ride in your local area or to find out how to become a Local Breeze Champion, go to www.goskyride.com/breeze.

4 user comments

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Is this really what we need? Or do we just need to make the roads safer for everyone? The emphasis on sport rather misses the point, when comparing cycling levels in Europe to here. In European cities cycling levels are way higher, not because there are lots of opportunities for woman to engage in cycling as a recreational activity, but because it is safe and convenient to use the bicycle (or cargo bike) for practical transport. Until the issue of safety is addressed (and that doesn't mean getting people to wear silly hats), schemes like this are destined to fail.

posted by Kim [131 posts]
25th May 2011 - 15:11

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I think this scheme is trying to attract more women to get out on bikes in a non-threatening, non-sporty way, and therefore tackle just that issue. However, I agree that non-threatening roads would be a much more successful plan of attack

posted by Leonie Jennings [298 posts]
25th May 2011 - 15:20

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i would agreee with Kim - it's all well and good having these initiatives to encourage more women to cycling even if it is once a week in a traffic free enviroment - we can all do this, theres enough cycle paths, towpaths etc thanks to SUSTRANS etc. Sadly our roads are like gladiator arenas and until this is sorted we will not see an increase of either sex commuting. I have only seen two different commuters over the last 7 days where I live! Our roads and the attitude of many drivers towards vunerable road users is what needs to be addressed to see an increase in women cyclists.

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posted by giff77 [1051 posts]
25th May 2011 - 16:48

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Kim, all right-on but please don't generalize about "Europe" Smile. Politicians in many parts of it - not just the south and east - need repeated kicks-in-the-ass in order to start - let alone continue - concrete measures that encourage everyone to cycle for useful journeys.

I mention this not to make nonsense like this UK programme seem less bad by comparison, but to point out that there are lot of bad examples from the Continent, such as national-level helmet or hi-viz laws or bike infrastructure which is stolen from pedestrian space. Even the Netherlands has bad examples, and the best and most focused stuff there and other places comes from the regional and urban level.

Point people to Groningen, Amsterdam, Copenhagen, Odense, Mälmo and Muenster rather than the Netherlands, Denmark, Sweden and Germany. There are some isolated shining stars in the Czech Republic and Greece, too. The national policies in those countries are good to okay but it is particular places that really shine. (Really, only national-level politicians should be directed to national level better examples). That said, people not just in cities need to rise up and demand that their national governments stop wasting money on wars and whatnot.

posted by Slow Factory [7 posts]
28th May 2011 - 8:39

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