Diva100 women only charity ride raises £60K for Action Medical Research

Davina McCall and 500 riders tackled Sussex lanes, spring showers and sunshine

by Tony Farrelly   May 10, 2011  

Despite some early showers the sun shone on the first of this season's big sportive style women only charity bike rides, the Diva100 in aid of Action Medical Research. 500 women riders were sent on their way by TV star Davina McCall who herself rode the 50Km ride through the Sussex countryside - riders had the choice between 50 or 100Km routes.

Ms Mcall was on hand bright and early after hosting Channel 4’s The Million Pound Drop, on TV the night before to set riders off in her inimitable bubbly style from Cowdray Park in Sussex before joining them on the road herself.

The TV start was bitten by the cycling bug after she took part in last year's Sport Relief JOGLE ride from John O'Groats to Lands End – the Scottish leg of which in particular proved to be something of a baptism of fire when the celebrities taking part rode through some ferociously cold tempretures.

After tackling the 50km route Davina said: "The reason today has been so special is that as an all-women’s event it was really good fun and something that all abilities could do. It had a really nice feel-good atmosphere. The route was fantastic, the scenery breathtaking and it was all finished off with a guilt-free burger at the end! What more could you want? I hope to see everyone again next year for an even bigger and better event.”

The first Diva100 was sponsored by Specialized and is expected to raise more than £60,000 to help fund medical research in to conditions affecting babies and children. Action Medical Research also supports work in the fields of premature birth, meningitis, epilepsy, and cerebral palsy, as well as some very rare and distressing conditions that severely affect children.

Speaking afterwards event manager Sarah Stevenson from Action Medical Research said: “This was the first year for DIVA100 and we are so pleased it was such a tremendous success. More than 500 happy, smiling women rode over the finish line and every one seemed to have had a great time. Action Medical Research is very lucky to have Davina's support and we are already looking forward to the 2012 event which will take place next May.”

Davina’s DIVA100 will return in May 2012. For more information and date announcement visit www.action.org.uk/davina100
Action Medical Research will also be running a new women-only route on its popular London to Paris ride in 2012. For details visit www.action.org.uk/l2p

Next month sees the first of two Cycletta mass participation rides and Sky & British Cycling also have all women rides planned for this summer, as does the CTC which recently announced plans for two women only challenge rides, one in Reading next month and the other in Leeds in September.

3 user comments

Oldest firstNewest firstBest rated

Bloody women. Going and and raising all that money for charity without letting us men do the organising and take the credit. How rude! Gnash gnash. Really though, great achievement. Hat. (or 'Bonnet' perhaps).

simonmb's picture

posted by simonmb [360 posts]
10th May 2011 - 11:37


Well done girls, done yourselves proud. May there be many more sportives like this in the future!

giff77's picture

posted by giff77 [1068 posts]
10th May 2011 - 12:55


Did she have to give her JOGLE Dolan back, then?

andylul's picture

posted by andylul [415 posts]
11th May 2011 - 8:48