AA admits some giveaway gear will likely end up on eBay

Around 2,500 helmet and hi-viz jacket sets handed out in capital

by Mark Appleton   April 15, 2011  

AA helmet giveaway pic courtesy the AA.jpg

After what they described as a “manic” day, the AA has given away around 2,500 helmet and hi-viz jacket sets in Central London today, each worth, the motoring organisation says, about £40.

Not all, however, were given to people with bikes - in fact, it seems that no-one from the crowds that quickly gathered was refused a set - and an AA spokesman admitted that some of them would probably end up on eBay.

“We hope that people will act in good faith but obviously it’s impossible to police what happens once we give the sets away,” he said.

As for the wider debate about the giveaway potentially reinforcing a notion that cycling is inherently dangerous without tacking the issue of driver behaviour around cyclists, he said: "We are not saying the cycling is inherently dangerous, people who cycle know the risks and we are simply giving people the choice to wear a helmet or not.

“We’ve never called for compulsory cycle helmets, we’re trying to break down the "them and us" culture between some cyclists and some motorists as we believe we’ve all got to share the same road space.”

He continued: “Although we are a motoring organisation we’ve been campaigning on road safety for a hundred years now.

"We also campaign on the issue of bad driving but what we were doing today is saying if people would like to wear a helmet then they can take one of ours, maybe to keep in the office when they are at work here in London."

As for how the whole day went, he said: "The reaction from people was very positive and overall we thought the day was very successful."

The organisation says the remainder of the 5,000 AA-branded helmet and hi-viz clothing sets will be given away at other cities in the UK at times and places yet to be decided. The money to purchase the items came from the AA Charitable Trust

5 user comments

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Hopefully some of the helmets will be used by pedestrians, and by people having a shower.

Polystyrene helmets reduce the risks of shower-related head injuries by up to 7,000%.


posted by BigDummy [315 posts]
15th April 2011 - 15:56


Not doing a very good job if they've been campaigning for road safety for 100 years!!! Devil

Seems that all the risk prevention is undertaken by vunerable road users....

giff77's picture

posted by giff77 [1187 posts]
15th April 2011 - 16:46


Can't help but notice the chap wearing the turban, do they have to be a specific colour? Or could hi viz turbans be a growth area Smile

onward ever onward

bikecellar's picture

posted by bikecellar [264 posts]
15th April 2011 - 23:13


It's started! The underground movement to enforce helmets and hi vis. Stage 2 will ban riding two abreast. Stage 3 will be road riding only allowed between 10 and 4 weekdays - and banned over weekends - to stop us inconveniencing motorists who want to speed between the garden centre and their pub lunch.

Silly me. You're probably right....

MercuryOne's picture

posted by MercuryOne [1223 posts]
17th April 2011 - 15:19

andylul's picture

posted by andylul [418 posts]
18th April 2011 - 12:56