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AA to hand out 5,000 free cycle helmets in London today

CTC to hand out copies of the highway code to balance "one-sided" campaign...

The AA are taking to the streets of London today and handing out free helmets and hi-viz vests to cyclists, a move which has raised the ire of the cycling community and led to the CTC to hand out copies of the Highway Code at the same spot. Whilst current AA prsident Edmund King is a keen cyclist and the AA is guardedly pro-cycling as a rule, many cyclists have questioned why a motoring organisation feels the need to place the responsibility on cyclists to protect themselves: especially when helmets aren't designed to protect against collisions with cars.

The AA have 5,000 Raleigh Missile helmets, RRP £27.99, to give away. They're fairly standard fare, with the addition of an integrated LED in the rear adjustment dial. King himself will be in attendance to help with the distibution, which is taking place today at Waterloo Place, London SW1Y 4BN this morning and the west side of Lincoln’s Inn Fields, London, WC2A 3NA from 1pm. Other locations may also be used, you can follow Edmund King on twitter for updates.

According to a recent poll commissioned by the AA, 97% of their members believe that cyclists should wear helmets, although only 18% of those members actually cycle themselves. The helmet giveaway is aimed primarily at the users of Boris Bikes, although any cyclist can claim one. “We welcome the increase in cycling brought about by the cycle hire scheme but we want to ensure that more cyclists don’t lead to more casualties. The use of cycle helmets and vests by all cyclists could significantly reduce the number and severity of injuries that occur each year", said King.

What he didn't say, which has angered many cycling advocates, is that the burden of responsibility lies not just with cyclists. Indeed the accident statistics show that cyclists are not to blame for the vast majority of collisions, with the police attributing blame to the driver in up to three quarters of collisions between a bicycle and other vehicle in accidents involving adult bike riders.

Mikael Colville-Andersen of Copenhagenize.com is quoted on Bikehub as saying, “While it’s great that the AA president is also a cyclist, this is merely another case of placing the responsibility on the vulnerable traffic users instead of tackling the rampant bull in our society – the automobile. It also sends dangerous signals that bicycle helmets are effective in collisions with cars, which they’re not. They’re not even designed for that kind of impact. "

The AA's stance has particularly angered the CTC, which will also be at the handout spots distributing copies of the Highway Code to motorists to balance what it describes as a "disturbingly one sided" safety campaign. The CTC issued a press release last night which stated, "any organisation that focuses exclusively on vulnerable road users in this way, even for publicity purposes, risks misrepresenting the sources of road danger. CTC believes that far bigger road safety gains can be made by tackling instances of bad driving".

There was much to-ing and fro-ing on twitter last night but King was bullish, although to his detriment he did rely on likening helmets to much more proven safety devices ("I have a helmet, I have an air bag but it doesnt mean I think everyone wants to crash into me") and anecdotes ("Gaby Roslin says helmet saved her partner David's life. James Cracknell agrees") rather than explaining how the helmets were going to make a meaningful impact on cyclist safety in London, where the majority of cycling deaths are down to collisions with heavy goods vehicles.

Still, if you want a free helmet or a hi-viz vest, or both, today's your day. Assuming you're in London. The AA have said they'll be repeating the giveaway in other UK cities later in the year.

Dave is a founding father of road.cc, having previously worked on Cycling Plus and What Mountain Bike magazines back in the day. He also writes about e-bikes for our sister publication ebiketips. He's won three mountain bike bog snorkelling World Championships, and races at the back of the third cats.

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41 comments

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BikerBob replied to John_the_Monkey | 13 years ago
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John_the_Monkey wrote:

Hi Vis might come in handy if you plan to tour France, mind, now a requirement in law for cyclists at night, or in poor visibility.

Is this a true fact or an internet fact?  7

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workhard replied to BikerBob | 13 years ago
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BikerBob wrote:
John_the_Monkey wrote:

Hi Vis might come in handy if you plan to tour France, mind, now a requirement in law for cyclists at night, or in poor visibility.

Is this a true fact or an internet fact?  7

True fact. Don't know how good your French is but.... http://www2.securiteroutiere.gouv.fr/vos-infos/presse/communiques/3-2008... gives you the low down...

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mr_colostomy | 13 years ago
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I see this as very sinister. As a motoring and insurance organisation, helmets have three advantages to the AA;

1) Helmets overstate the risks involved in cycling (which are very low) and play to people's fear of road traffic, whilst providing a net zero benefit to their wearers. Anything which is bad for cycling is surely good for the motoring lobby, no?

2) Insurance companies are big on pushing the idea that not wearing a helmet is "contributory negligence" when a cyclist becomes a victim of motorist negligence. This is always dropped before the case goes to court, and is mainly used in negotiations. Promoting helmets strengthens this position.

3) Helmets help to place the burden of responsibility for safety on those who are most often the victims (cyclists) rather than those who are the source of danger (motorists, whom the AA represents).

As a motoring organisation, surely the AA should be handing out helmets for motorists, and high-vis paint for cars to make sure they can be seen by other road users instead.

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dave atkinson | 13 years ago
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By the by, if anyone heads down to the giveaways to get free stuff, do send us a pic to info [at] road.cc

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joemmo | 13 years ago
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What a patronising and cynical gesture on the AA's part. I will not be renewing my membership with them.

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spongebob replied to joemmo | 13 years ago
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joemmo wrote:

What a patronising and cynical gesture on the AA's part. I will not be renewing my membership with them.

This guy sounds like the cynical one. Free helmet and a free hi-vis jacket, sounds like a winner to me! I might see if I can snag one.

x

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joemmo replied to spongebob | 13 years ago
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SammyG wrote:
joemmo wrote:

What a patronising and cynical gesture on the AA's part. I will not be renewing my membership with them.

This guy sounds like the cynical one. Free helmet and a free hi-vis jacket, sounds like a winner to me! I might see if I can snag one.

x

look up the difference between critical and cynical Sammy.

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John_the_Monkey | 13 years ago
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I don't see the sinister motives others have attributed.

I do see a missed opportunity to point out where the danger comes from and address that. As I know myself, from bitter experience, being done up like a radioactive banana that's been dragged through a pound shop at Christmas time is no guarantee that motorists will see you. And anyone who thinks the modern h*lm*t is much protection against motor vehicle impacts is a bit daft. (I do wear one myself, but am sceptical about the benefits - it's more a handy place to put lights).

A real improvement in road safety would come from drivers taking more care around cyclists. A motoring organisation armouring cyclists with h*lm*ts & hi-vis does nothing to address that.

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graemeg52 | 13 years ago
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Maybe the AA president is a keen cyclist and the AA is guardedly pro cycling but it hasn't trickled down to their van drivers.

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dave atkinson replied to graemeg52 | 13 years ago
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graemeg52 wrote:

Maybe the AA president is a keen cyclist and the AA is guardedly pro cycling but it hasn't trickled down to their van drivers.

still, with some free polystyrene on your bonce you'll be safe as houses

Avatar
John_the_Monkey replied to dave atkinson | 13 years ago
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dave_atkinson wrote:
graemeg52 wrote:

Maybe the AA president is a keen cyclist and the AA is guardedly pro cycling but it hasn't trickled down to their van drivers.

still, with some free polystyrene on your bonce you'll be safe as houses

also, given the AA branding, you may be asked to fix some cars, which could be interesting.

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