Discounts in local businesses for Peak District village cyclists

Residents get financial incentive to go by bike

by Mark Appleton   March 23, 2011  

Low Bradfield, S.Yorks (© Mick Knapton)

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Imagine getting a discount in your local pub simply for having got there by bike.

A pilot scheme in the Bradfield area near Sheffield means locals will see a financial incentive to use their bikes to get to pubs, cafes and other businesses, reports the Sheffield Telegraph.

The discounts are available to families, teenagers, commuters and pupils who have participated in cycle training run Pedal Ready.

Participant businesses in the ‘I Bike Bradfield’ project include the Our Cow Molly dairy, Rhinegold garden centre café in the Loxley Valley, the Postcard café at Low Bradfield, the Robin Hood pub at Stannington and Bradfield farmers market café. Typical discounts can be 10% off or a free soft drink, for example.

Funding for the scheme come from the Peak District National Park Authority, which is seeking to give cycling a boost in the in advance of opening the Monsal Trail between Bakewell and Buxton.
 

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bikeandy61's picture

posted by bikeandy61 [399 posts]
23rd March 2011 - 15:48

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Awesome, i live just over the hill from Low Bradfield. That will be funny, riding back after a few discounted beers in the OLD HORNS pub!

lycralad's picture

posted by lycralad [62 posts]
23rd March 2011 - 15:57

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Bradfields (High and Low) are that the head of a steep valley (with dams that used to run the factories below) this is one of the few places where you can put your bike on the bus (from Hillsborough) which goes to Bradfields weekdays and Strines on Sundays (and Rivelin on the A57) Takes the uphill slog out of the day.

Another good run is to use the trains off-peak to the Hope Valley - peak time I've counted 70-80 passengers & 7 bikes on the 102-set trains, and current record for these is 14 bikes, and I suspect 100% of passengers with bikes on one rural route. 6-8 bikes on these trains off-peak usually no problem, good for night in village pub and home by train.

47 years of breaking bikes and still they offer me a 10 year frame warranty!

A V Lowe's picture

posted by A V Lowe [504 posts]
25th March 2011 - 6:40

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What was the first name of the Fountain bloke who saved the towns below by running down when the dams began to overflow?

47 years of breaking bikes and still they offer me a 10 year frame warranty!

A V Lowe's picture

posted by A V Lowe [504 posts]
25th March 2011 - 6:44

2 Likes