The business that developed the innovative Cyclehoop, which turns existing pieces of street furniture into bicycle parking facilities, has designed an attention-grabbing set of bike stands for Lambeth Council that spell out the borough’s names, with each stand incorporating a different letter within its design.
Two sets of the bespoke racks have been installed in the borough, one on Waterloo Road by the boundary with Southwark, the other on Wandsworth Road where Lambeth meets the London Borough of Wandsworth.
Cyclehoop says that “a subtle Lambeth welcome is slowly revealed as you approach the bike racks at a certain angle which is a refreshing improvement to the former ‘Welcome to Lambeth’ signs installed last summer.”
The inspiration behind the design came from an earlier project carried out in New York City by Cyclehoop’s managing director, Anthony Lau, who explains: “Two years ago there was an international cycle parking design competition organised by New York City where we were winners with our indoor storage solutions.
“We also submitted a design for an outdoor bicycle design that spelt N Y C. Following the competition, Lambeth Council, one of the first councils in London to
use our Cyclehoop bicycle racks, approached us to design a version for the borough.”
Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.