Torm gets "back in the jersey business" with clearance sale of modified jerseys

Bargain priced Sportwool jersey maker makes it's tops even more of a bargain

by Tony Farrelly   February 6, 2011  

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Sportwool jersey manufacturer, Torm has announced a clearance sale of its current stock of jerseys which all now feature modifications to the rear pocket areas on all its jeseys: the T1, T2, T3, and T4 shortsleeve jerseys which are reduced from £45 to £39.99; and the T5 and T6 long sleeve jerseys which drop from £50 to £44.99.

The company has in a very short time made a name for itself as a purveyor of super-competitively priced Sportswool jerseys but also found itself embroiled in a row with another well known manufacturer of Sportwool jerseys which had led to Torm briefly withdrawing its jerseys from sale.

Torm announced it was "back in the jersey business" in an email to customers which also detailed the changes to the jerseys:

• All joins on the rear pockets have been reinforced. At each point where a pocket end attaches to the rear of the jersey extra stitching has been added.
• A white panel has been added to all 'non white' jerseys across the lower half of the pockets - you will now be seen much easier in the dark! 
• The reflective strips on the back of the pockets have been changed from being horizontal to vertical.

It's as you were at the front of the jerseys, but the view here at road.cc is that the Torm's tops actually look better with the modifications than they did before. 

Given the rock-bottom nature of Torm's original pricing any drop in price is an achievement and it's perhaps not surprising the the price cuts aren't massive, but considering that VAT is now 20 per cent rather than 17.5 they are pretty good. There's certainly no arguing with the fact that you do get a lot of jersey for your money from Torm we've reviewed both the Torm T1 and the Torm T6 both of which got good reviews although there was some comment from a number of our test team about the similarity to some of the jersey's in Rapha's range - the prime reason for the now modified designs.

Speaking to road.cc about the reasons for the company's clearance sale of its current stock Michael Pittaccio of Torm said:

"We're really glad to be on sale again. We took the pragmatic decision to have our jerseys altered so we could move forward and start trading again. Although some of the points of contention would have made remaining in the garment business impossible we have made all the changes possible without compromising the jerseys. We always felt the design of a cycling jersey was pretty universal and the features on our jerseys were an industry standard with a classic twist.

"We hope now there is room for another business making high quality Sportwool jerseys and we know of no other Sportwool jerseys available at such a competitive price. We started this business because our cycling mates liked sportswool jerseys but didn’t have the budget to buy the items that were available. We have worked extremely hard to bring together all the elements to produce a high quality jersey that is within a price band that many more riders are prepared to pay."

Given the level of interest in the Torm brand before they cut their prices our advice to anyone interested in getting one of the new modified jerseys is to hurry. To check out the Torm sale head over to Torm.cc.

9 user comments

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i wonder what that certain other company are going to think now that the TORM jerseys are even cheaper ! Good on TORM

Cycled up Alpe d'Huez at least once each month since July 2008

http://www.morethan21bends.com
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gbzpto's picture

posted by gbzpto [78 posts]
7th February 2011 - 8:27

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Aaaargh... the apostrophe police are sending a cease and desist letter your way in the near future.

At Wits End

"Sportwool jersey manufacturer, Torm has announced a clearance sale of its current stock of jersey(')s which all now feature modifications to the rear pocket areas on all it(')s jerseys: the T1, T2, T3, and T4 shortsleeve jerseys which are reduced from £45 to £39.99 and the T5 and T6 long sleeve jersey(')s which drop from £50 to £44.99."

The maximum punishment permitted is to add 1kg to your bike for each gratuitous apostrophe.

However in recognition of your previous good record sentence will be suspended for three articles or six replies provided you enter a spellcheck programme.

abudhabiChris's picture

posted by abudhabiChris [494 posts]
7th February 2011 - 8:48

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sorry, we got a bit overexcited at the prospect of cheap sportwool Wink

Dave Atkinson's picture

posted by Dave Atkinson [7233 posts]
7th February 2011 - 9:40

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Cheap sportwool? Are you on dope? £40 for a s/s top? Whats wrong with acrylic and flock? Some of my tops are nearly 40 years old.......ok so they have been in a drawer for 35 yrs, but still quality kit! Smile

onward ever onward

bikecellar's picture

posted by bikecellar [224 posts]
7th February 2011 - 21:37

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Welcome back lads, hope you get less hassle this time around! Looking forward to the spring when i can give my red/white T1 jersey an airing. A great product at a fantastic price and sounds like i've got myself a limited edition version of this jersey...

posted by PRINCIPIA PHIL [51 posts]
7th February 2011 - 23:37

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Has someone hacked their website? Lots of binary stuff loading at the moment on homepage and 'about us'.

Simon E's picture

posted by Simon E [1885 posts]
8th February 2011 - 20:27

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Perhaps they aren't selling due to the awful colour - BLACK!

Binky

posted by davebinks [123 posts]
8th February 2011 - 21:49

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loading all right for me Simon E

Tony Farrelly's picture

posted by Tony Farrelly [4130 posts]
8th February 2011 - 22:29

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It's what all cyclists (except snobby ones) want, a good product at the right price. Not over inflated prices jsut because of a name. I've seen some of the products of these other companies and quite frankly they aren't worth the money!

Marky

Marky Legs's picture

posted by Marky Legs [106 posts]
9th February 2011 - 10:14

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