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Road safety charity lets you say "I am not a cyclist; I am an IAM cyclist"...

On the same day that national cyclists’ organisation CTC said that growth in the number of cyclists lay behind a rise in the number of casualties among riders, road safety charity the Institute of Advanced Motorists (IAM) has been in touch to let us know details of their newly-launched cyclist membership scheme.

Despite the name, IAM doesn’t just focus on drivers and has long run courses aimed at cyclists looking to improve their skills, and growth in cycling has led to it now offering membership specifically targeted at bike riders.

Called IAM Cycling, membership costs £15 a year and brings benefits including IAM’s “How to be a better cyclist” book, which normally costs £9.99, free first-year cover under the IAM “Total Cycle Assist” insurance policy, usualy £15 a year, providing assistance and cover in the event of an accident, although third party liability cover isn’t included, 10% discount vouchers for Halfords and a hi-viz drawstring bag worth £9.

Duncan Pickering, IAM Cycling Development Manager, said: “Cycling enthusiasts are clearly skilled in negotiating the many hazards on the UK’s roads, however, a large number of cyclists have not had any formal training, which puts them at greater risk. A lot of incidents on our roads are due to hesitation and uncertainty.

“We aim to raise the bar of cycling standards across the board with this new scheme. All members receive a user-friendly guide titled, “How To Be A Better Cyclist”, which champions the idea of cyclists taking up a primary position on the road.

“The aim is to highlight a cyclist’s right to ‘claim their lane’ and where safe and appropriate to assert themselves (such as when approaching a junction), pushing out further into the lane and making themselves visible to drivers.

He added: “Mastering a more assertive and informed style of cycling is definitely something we believe keeps cyclists and motorists safer on our roads.”

Full details of the membership package are available on the IAM website.
 

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.

6 comments

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Jon Burrage [998 posts] 5 years ago
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Jeez thats scary.

Having worked with an IAM driving instructor who had 30 years experience as a traffic policeman I would worry about this scheme. His, experienced, opinion was that cyclists SHOULDNT be on the road. They delay traffic and should make use of the cycle paths that drivers pay for - his words.

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thereverent [432 posts] 5 years ago
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I started looking with ineterest at what the IAM membership gave you and it seems to be very little.
Surely you would be better of buy Cyclecraft and joining the LCC or CTC. I though they would at least include 3rd party insurance (as for a cyclist it costs very little).

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Michael5 [121 posts] 5 years ago
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thereverent wrote:

I started looking with ineterest at what the IAM membership gave you and it seems to be very little.
Surely you would be better of buy Cyclecraft and joining the LCC or CTC. I though they would at least include 3rd party insurance (as for a cyclist it costs very little).

You mean the book and bag don't tempt you to join??
Reading the article I quickly realised I don't have a hi-viz drawstring bag... mmm must have one of those!

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Cunobelin [3 posts] 5 years ago
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Jon Burrage wrote:

Jeez thats scary.

... His, experienced, opinion was that cyclists SHOULDNT be on the road. They delay traffic and should make use of the cycle paths that drivers pay for - his words.

What is worrying is that such a ridiculous and erroneous position is held by a driving instructor!

Perhaps I can explain why cyclists don't use cycle tracks:

http://www.youtube.com/watch?v=38IefUgHlZI

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TheOldCog [113 posts] 5 years ago
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RAR RAR ... IAM

They make out what they are saying is somehow a revolutionary way of cycling - errr hum. We teach this every week to kids in schools, its called the UK National Standards for Cycling.

Still not sure I trust IAM any more or any less than CTC.

CTC is fast becoming a commercial organisation in disguise - from my experiences not sure all of their business operational methods are entirely ethical. Seems they represent the interests of the CTC employees first and members second.

So I think it's good that there is now some competition from IAM.

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PhilRuss [390 posts] 4 years ago
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Jon Burrage wrote:

Jeez thats scary.

Having worked with an IAM driving instructor who had 30 years experience as a traffic policeman I would worry about this scheme. His, experienced, opinion was that cyclists SHOULDNT be on the road. They delay traffic and should make use of the cycle paths that drivers pay for - his words.

Scary indeed, John Burrage. Cyclists ARE traffic, and of course motor vehicles delay ME when I'm cycling. I imagine you must have put these points to the driving instructor you worked with...did he respond at all?
P.R.