In the United States, being suspected of defrauding a Federal agency or of using its finances for illicit purposes is, not surprisingly, the kind of activity that can bring a world of pain your way.
The US Postal Service has Federal status and under a Freedom of Information Act request, broadcaster ESPN has obtained records which show that the organisation spent $31.9 million sponsoring Lance Armstrong and his USPS team between 2001 and 2004, when the rider was, perhaps, at the height of his powers.
Armstrong's spokesman, Mark Fabiani, said in a statement: “Over the years, many different sponsors have seen — and continue to see — the benefits of associating with Lance and his cycling teams.”
And that is, indeed, true, or at least it has been. Studies by a pair of marketing firms covering 2001-2004 which have been obtained by the Associated Press, claim that USPS received $103.6 million in domestic value from sponsoring the Armstrong-led teams during his historic run of Tour de France wins. That return was referenced by the Texan himself in a recent tweet spotted by BikeBiz, when he said: "[US Postal Service] got 103 million in return. 300%! We should all be so lucky to be victimized like that. Sign me up!"
However, last week, sportbusiness.com revealed a new study by Ace Metrix on celebrity endorsements ranked Armstrong’s Radio Shack advertisement as the second worst of 2010 in terms of effectiveness, behind a Tiger Woods ad for Nike.
* Slightly off-topic and somewhat pedantic here, but there is no evidence that tyre and brake partculates emitted from EVs is any worse than that...
https://carradice.co.uk/collections/bag-supports/products/seatpost-quick-release-saddlebags...
I'm confused by the signage. One sign is no motor vehicles and the other says no cycling, so why isn't it a red circle with all white - No vehicles...
Complaint to the taxi licensing authority? ...
Usual nonsense in the comments...
The bit at the start and end looks like a cycle lane, but the bit they drive on looks just like a patched filter lane for traffic lights.
Hey, you 4 execs helped run a company into the ground and have no jobs anymore... Come work for us because you have great experience in the...
£11.5k for a bike weighing over 8kg that's 2 fingers to customers let alone UCI
I'm going to show my bike a picture of this shed and tell it, "If you don't behave..."
Ex black cab https://twitter.com/KingArtAT/status/1783296299787309088