HTC Highroad unveil 2011 kit

Gone is man of steel, in are softer retro lines

by Dave Atkinson   December 17, 2010  

HTC Highroad 2011 jerseys [1]

HTC, Highroad, Columbia. Pick two of the three and you've got yourself a WorldTour cycling team; for 2011 it's HTC Highroad, which was the only remaining unused combination. For next season they've eschewed their six-pack/body armour designs of the last couple of years in favour of something more minimal.

The pic above shows Tony Martin sporting the new strip, which is mainly white with a striped motif. It looks a bit retro and puts us in mind (a bit) of the PDM cycling team jerseys from the late '80s. Remember them? these ones:

Anyway, a thumbs up from the road.cc offices as we think it's a definite improvement on the man-of-steel look from the last two years, even if that did sum up the Manx missile's performances rather well. here's hoping the new softer design doesn't take the edge off his sprinting...

13 user comments

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Always thought the PDM kit was pretty styley. Well, for the 80s.

Start Cycle Commuting. Write off your car!

posted by step.doran [71 posts]
17th December 2010 - 11:27

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yeah, it wasn't a great decade for nice kit...

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posted by Dave Atkinson [7227 posts]
17th December 2010 - 11:33

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it didn't get much better in the 90s though, mind

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posted by Dave Atkinson [7227 posts]
17th December 2010 - 11:37

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This new kit is soooo much better than the last two years, which I thought was a bit of a mess. The blue top + black shorts of Columbia three years ago was even better. I hope they wear black shorts.

two wheels good; four wheels bad

posted by cat1commuter [1321 posts]
17th December 2010 - 11:39

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Didn't Cipo get fined for that muscle man skinsuit?

two wheels good; four wheels bad

posted by cat1commuter [1321 posts]
17th December 2010 - 11:41

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a little bit Renaulty?

posted by VecchioJo [736 posts]
17th December 2010 - 11:42

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yeah, a bit. like renault lite Smile

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posted by Dave Atkinson [7227 posts]
17th December 2010 - 11:46

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Looks good, white is all the rage I guess...

as an aside, it's a shame that garmin cervelo have seemingly ditched the argyle.

not all carbon is the same.

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posted by Jon Burrage [1080 posts]
17th December 2010 - 11:55

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Jon Burrage wrote:
it's a shame that garmin cervelo have seemingly ditched the argyle.

not totally, but it has been reduced to a detail. road.cc, on the other hand, will be keeping the faith.

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posted by Dave Atkinson [7227 posts]
17th December 2010 - 12:01

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posted by shrinkinbggaz [117 posts]
17th December 2010 - 14:07

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I hope it's not made outta Sportwool (TM) or has a couple of YKK (TM) zips on the pockets otherwise Rapha (TM) are gonna be on their tails.

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posted by simonmb [360 posts]
17th December 2010 - 14:24

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Whatever. It will look good on Mark Cavendish...! yum! Cool

"Just as every cop is a criminal, and all the sinners saints".

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posted by LondonCalling [146 posts]
17th December 2010 - 16:30

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Black shorts - much better.

Not sure how the green stripe is going to show on Cav's green jersey

posted by Old Cranky [276 posts]
18th December 2010 - 13:21

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