Zut alors! London-Paris 2011 sells out in fifteen minutes!

Organisers set to anounce details of new three-day fully supported sportive in the Alps

by Simon_MacMichael   November 2, 2010  

London-Paris 2011 sold out.png

The 2011 London-Paris ride, entries for which opened yesterday at noon, sold out in an unprecedented 15 minutes, described as an “amazing” response by organisers, who have told disappointed would-be participants to keep an eye out for details of a new, multi-stage sportive in the Alps later this year that will be launched soon.

Reacting to yesterday’s clamour for places on the four-day ride between the British and French capitals, Sven Thiele of organisers Hot Chillee, said: "This is amazing. We thought the demand for places in 2010 was incredible, with the event selling out in just 20 hours, but this uptake has taken even us by surprise. It's testimony to this unique event and its popularity which increases year on year.

“We understand that there must be disappointed riders who have not managed to enter; we hope that they place themselves on the reserve list or consider The Alpine Challenge in September which is our new multi-day cyclosportive taking place in the Alps".
The Alpine Challenge, which will take place next September over three days, will follow a similar format to the London-Paris event, including professional support, rolling road closures and motorbike.

Full details will be announced shortly, and of course we will report them here on road.cc as soon as they become available.

7 user comments

Oldest firstNewest firstBest rated

A marketing man would suggest that they under priced entries if they sold out that quickly!

two wheels good; four wheels bad

posted by cat1commuter [1448 posts]
2nd November 2010 - 16:24


@cat1commuter, Boo to your capitalist thoughts, there's more to life than making money

posted by 37monkey [144 posts]
2nd November 2010 - 16:41


an editor type might wonder if there's much point giving an event coverage if it's going to sell out so quickly that most of those reading about it won't have a chance of entering anyway Thinking

Still I suppose we will give more details on this when we get 'em it's for charity and all… how many people are doing this ride again?

Tony Farrelly's picture

posted by Tony Farrelly [4201 posts]
2nd November 2010 - 16:44


Is using capitalist tactics to extract the maximum amount of money for charity from those who can well afford it isn't such a bad thing 37monkey?

Tony Farrelly's picture

posted by Tony Farrelly [4201 posts]
2nd November 2010 - 16:48


If it's so popular, why doesn't someone organise a second one? Supply and demand!

simonmb's picture

posted by simonmb [360 posts]
2nd November 2010 - 17:01

1 Like

I would suggest that taking only what's necessary and giving the option, to those who really can well afford it, to give more, would allow everyone access to the event, promote good will toward the charity and have people complementing how much they got for their money not how little, a winner all round. Just because something is popular doesn't by definition mean it should only be for the rich. If more companies (and yes banks) did this we wouldn't be in the pickle we are now.

posted by 37monkey [144 posts]
2nd November 2010 - 17:28


I imagine there is a logistical element to this specific ride that means numbers need to be kept within certain limits - Channel crossing, accommodation/meals, impact of large group of riders in terms of escort, road closures etc?

Simon_MacMichael's picture

posted by Simon_MacMichael [9510 posts]
2nd November 2010 - 17:32