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Friday Caption Competition

You're hired to put the words in Lord Sugar's mouth.....

Ah, Assos. Like Stella Artois, reassuringly expensive. Even multi-millionaires have pause to reflect if this picture of Lord Sugar at the Cycle Show at Earls Court yesterday is anything to go by.

But what was the Amstrad supremo and star of TV's The Apprentice really thinking? Over to you, road.cc users, to supply the caption... we can't stretch to providing Assos kit as a prize, but there's a road.cc t-shirt up for grabs for the best entry come Tiffin time on Monday.

Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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55 comments

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James Warrener | 13 years ago
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I am in it to win it  16

"So that jersey costs more than one of my green screen pcs did eh? "

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rayjay | 13 years ago
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is this the real life is this just fantasy ,caught in a landslide no escape from reality ,im just a poor boy etc etc etc

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richiecoops | 13 years ago
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Assos? I liked it so much I bought the company!

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ColT | 13 years ago
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Kiss my Assos.

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MattFr | 13 years ago
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So if I buy Assos I can look like Spartacus?"
"well, erm..."

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0liver | 13 years ago
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You said you'd try it if pigs flew.

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Ms Morthern Rebel | 13 years ago
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Mmmm, I wonder what freebies I can cadge from the Assos stand.  3

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wilhay | 13 years ago
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" All this assos stuff is rather tarty.. maybe i shal give up my drainpipe jeans, checked shirt and full sleeve tattoos..!!"

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fiftyacorn | 13 years ago
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Do you know where i can get some performance enhancing steak?

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alexlnumber1 | 13 years ago
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I'm worth £830 million and yet I can only afford to buy 2 ASSOs shirt and a pair of leg warmers!????

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bikeandy61 | 13 years ago
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Oh yes Sir Alan at these prices even a munter like you will look bo!  19

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jamesfifield | 13 years ago
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Even a dose of (Lord) Sugar can't take the sting out of the Assos prices!

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Simon E | 13 years ago
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You really *shouldn't* do that sort of thing wearing lycra.

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winprint | 13 years ago
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BORE OFF SMOOZER!
I COULD CYCLED FROM HACKNEY TO CHIGWELL WHILE YOU'VE BEEN PRATTLING ON!!!!!!!

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italiafirenze | 13 years ago
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I understand this is nice gear, but the tut on the Altura stand over there looks the bloody same to me...

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armstrong7 | 13 years ago
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"You any good with computers, only...................."

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antonio | 13 years ago
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Bloody hell, I said 'jump to it' not through it.

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TheRotor | 13 years ago
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How much for that gay Buck Rogers cycling top?

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wallywingnut | 13 years ago
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I'm sorry mate but Margaret still looks ridiculous even if it is an Assos skinsuit.

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Mark Appleton | 13 years ago
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“I’ll call her a cow... no wait... a lying cow, yeah, that’s it: a stuck-up, lying cow. Now where’s that bleedin’ midget I was leanin’ on…?"

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benyeti | 13 years ago
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After Lord Sugar looks at the Assos girl

"I'd ride the assos that!"

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richred_uk | 13 years ago
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Ohhhh that Shutt VR stuff over there is nice.

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highwaymunky | 13 years ago
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Alan thinking "mmm would I look good in the yellow or red bibs?"

The Bald chap "Eh, Sir Alan would you please say, your fired!, pretty please"

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Bev | 13 years ago
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£400 for a shirt? - get overyourself! - I can knock them out, from the same factory, for £200 - your not seeing the big picture - AMSCloth / AMSbike. I'll have it. You're retired!!!

or

so your saying that if I buy the white shorts people will be able to see what a big assos I am?

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Myriadgreen | 13 years ago
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'I wanna ride my bike until I get home...'
But which bike? And which home?

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hagenorden | 13 years ago
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Those size 's' shorts should fit me just fine

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CrispyDuck | 13 years ago
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having Karen Brady on your shoulder does NOT impress me

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paulbetts1968 | 13 years ago
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Sugar says that Assos is sweet!!

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antonio | 13 years ago
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How the hell did he get up there on fixed.

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awkward | 13 years ago
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"Hmmm... just the one CCTV camera up there... nicking those bikes tonight will be a piece of cake"

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