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You're hired to put the words in Lord Sugar's mouth.....

Ah, Assos. Like Stella Artois, reassuringly expensive. Even multi-millionaires have pause to reflect if this picture of Lord Sugar at the Cycle Show at Earls Court yesterday is anything to go by.

But what was the Amstrad supremo and star of TV's The Apprentice really thinking? Over to you, road.cc users, to supply the caption... we can't stretch to providing Assos kit as a prize, but there's a road.cc t-shirt up for grabs for the best entry come Tiffin time on Monday.

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.

55 comments

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russellb [73 posts] 5 years ago
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I'm fired?

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cyclingslopes [13 posts] 5 years ago
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at least the assos gal shaves her pits

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John_the_Monkey [436 posts] 5 years ago
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"So I'm thinking...Amsos."

"Err, No."

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John_the_Monkey [436 posts] 5 years ago
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Or the Assos guy thinking

"Wait 'til I tell everyone that I met Sid James in London..."

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Jon Burrage [998 posts] 5 years ago
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"Ive got a £7k pinarello prince yet I still got chauffeured here - Im fired"

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DirtyLyle [15 posts] 5 years ago
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"Hmmm, not sure how 'aero' that bibshorts + scarf + handbag combo the girl is wearing is, but on the other hand it would compliment my beard..."

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INA19890424 [14 posts] 5 years ago
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Lord Sugar...........
 16

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wors [40 posts] 5 years ago
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Jesus this guys boring!

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kentdowner [56 posts] 5 years ago
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Assos girl looked much better in the posters...in person she's a real munter!

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jova54 [648 posts] 5 years ago
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I told you Karen Brady would look better in the black.

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timbola [241 posts] 5 years ago
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Red tie: "How many more times ? Donkeys are 2 stands to the right and mules 3 to the left."
Lord Sugar "Dumb assoses."  3

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Matthewjb [70 posts] 5 years ago
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You're tired!

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harvey.grainger [13 posts] 5 years ago
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Assos: Sponsor Yourself(tm) "So; If I go any buy the Tate Modern.....And Lyle Scottish Knitwear I could Be sponsored by some poorly designed scottish knitwear to ride my Pinarello in?"

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cavasta [216 posts] 5 years ago
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I don't like bullshitters, I don't like schmoozers.

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team_zissou [16 posts] 5 years ago
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Successful brands beginning with A..

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edd [39 posts] 5 years ago
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So, will this make my bum look big?

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big T [5 posts] 5 years ago
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no buy one get one free were the deal

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Kashberry [2 posts] 5 years ago
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just how moronic can i make the apprentices look in this gear.....

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team_zissou [16 posts] 5 years ago
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The Assos rep tells Sir Alan where to stick his Chamois cream!

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team_zissou [16 posts] 5 years ago
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And you are sure this is more expensive than the Rapha kit I saw Peter Jones in?

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miuzikboy [59 posts] 5 years ago
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Hmmm... I wonder if I could get my apprentices all in lycra?

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gazzaputt [212 posts] 5 years ago
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Someone tell him he's fired he's boring the nuts off me.

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davemhart [42 posts] 5 years ago
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Wonder if griffo will swap me a an amstrad computor for a bunch of assos and a new pinarello?

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phax71 [287 posts] 5 years ago
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Asos guy says,
"Yeah, Rapha's for the cheapskates"

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vorsprung [279 posts] 5 years ago
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red tie: "We aren't looking for any investment. We are suggesting that you Sponsor Yourself"

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awkward [64 posts] 5 years ago
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"Hmmm... just the one CCTV camera up there... nicking those bikes tonight will be a piece of cake"

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antonio [1118 posts] 5 years ago
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How the hell did he get up there on fixed.

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paulbetts1968 [51 posts] 5 years ago
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Sugar says that Assos is sweet!!

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CrispyDuck [30 posts] 5 years ago
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having Karen Brady on your shoulder does NOT impress me

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hagenorden [44 posts] 5 years ago
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Those size 's' shorts should fit me just fine

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