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Friday Caption Competition

You're hired to put the words in Lord Sugar's mouth.....

Ah, Assos. Like Stella Artois, reassuringly expensive. Even multi-millionaires have pause to reflect if this picture of Lord Sugar at the Cycle Show at Earls Court yesterday is anything to go by.

But what was the Amstrad supremo and star of TV's The Apprentice really thinking? Over to you, road.cc users, to supply the caption... we can't stretch to providing Assos kit as a prize, but there's a road.cc t-shirt up for grabs for the best entry come Tiffin time on Monday.

Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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55 comments

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vorsprung | 13 years ago
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red tie: "We aren't looking for any investment. We are suggesting that you Sponsor Yourself"

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phax71 | 13 years ago
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Asos guy says,
"Yeah, Rapha's for the cheapskates"

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davemhart | 13 years ago
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Wonder if griffo will swap me a an amstrad computor for a bunch of assos and a new pinarello?

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gazzaputt | 13 years ago
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Someone tell him he's fired he's boring the nuts off me.

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miuzikboy | 13 years ago
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Hmmm... I wonder if I could get my apprentices all in lycra?

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team_zissou | 13 years ago
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And you are sure this is more expensive than the Rapha kit I saw Peter Jones in?

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team_zissou | 13 years ago
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The Assos rep tells Sir Alan where to stick his Chamois cream!

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Kashberry | 13 years ago
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just how moronic can i make the apprentices look in this gear.....

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big T | 13 years ago
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no buy one get one free were the deal

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edd | 13 years ago
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So, will this make my bum look big?

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team_zissou | 13 years ago
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Successful brands beginning with A..

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cavasta | 13 years ago
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I don't like bullshitters, I don't like schmoozers.

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harvey.grainger | 13 years ago
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Assos: Sponsor Yourself(tm) "So; If I go any buy the Tate Modern.....And Lyle Scottish Knitwear I could Be sponsored by some poorly designed scottish knitwear to ride my Pinarello in?"

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Matthewjb | 13 years ago
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You're tired!

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timbola | 13 years ago
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Red tie: "How many more times ? Donkeys are 2 stands to the right and mules 3 to the left."
Lord Sugar "Dumb assoses."  3

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jova54 | 13 years ago
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I told you Karen Brady would look better in the black.

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kentdowner | 13 years ago
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Assos girl looked much better in the posters...in person she's a real munter!

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wors | 13 years ago
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Jesus this guys boring!

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INA19890424 | 13 years ago
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Lord Sugar...........
 16

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DirtyLyle | 13 years ago
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"Hmmm, not sure how 'aero' that bibshorts + scarf + handbag combo the girl is wearing is, but on the other hand it would compliment my beard..."

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Jon Burrage | 13 years ago
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"Ive got a £7k pinarello prince yet I still got chauffeured here - Im fired"

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John_the_Monkey | 13 years ago
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Or the Assos guy thinking

"Wait 'til I tell everyone that I met Sid James in London..."

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John_the_Monkey | 13 years ago
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"So I'm thinking...Amsos."

"Err, No."

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cyclingslopes | 13 years ago
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at least the assos gal shaves her pits

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russellb | 13 years ago
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I'm fired?

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