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UK clothing manufacturers expand the lineup for 2011

UK clothing manufacturers Shutt VR – Shutt Velo Rapide for long – are massively increasing the size of their range by launching 20 new products for the winter season.

The range includes a new waterproof Softshell jacket that, Shutt tell us, will keep you warm when it’s cold and cool when it’s hot. The Softshell, which is cut slim and made from a high-tech fabric from Switzerland’s Eschler, comes with a waterproof front zip, a very high collar to keep the cold winter air off your neck, and plenty of reflective trim. It’ll be available from mid-November at £149.99.

There’s a new stretchy Race Cape in the lineup for 2011 too, and it’s transparent so you can still show off the jersey you’ve got it underneath. Shutt reckon the Race Cape is waterproof, windproof and breathable while a hem gripper helps hold it in place. It’s £59.

Shutt have updated their softshell Race Lite Gilet, giving it hidden rear zips so you can get at your jersey pockets easily. The back is three-quarters mesh for breathability back there and you get reflective beading too. It’s available in white, blue and red colour options and, like the Race Cape, comes in at £59.

The autumn-friendly Coolmax Knicks (£89) feature a new top-end 3D pad from TMF that Shutt are excited about. It’s a Pro-Gel antibacterial chamois that they reckon is as good as anything else out there – we’ve not tried it yet. The Knicks themselves are a 10-panel construction using flat seams throughout to minimise the chance of chafing, and a mesh upper.

Shutt have added bibless shorts to the range as well. They come with a much more basic-looking seatpad, and are priced at a reasonable-sounding £24.99.

The Sportwool jersey line for which Shutt are best know (Sportwool is a mixture of merino wool and poyester) has been updated with several new features including a new four rear pocket design – as well as the usual three, you get an extra hidden valuables pocket back there. The Signature Training Top (£89) looks particularly stylish, and it comes with a zip garages to stop any rubbing on your neck.

Keep your eye on road.cc for reviews of the key products in the Shutt range. To see the complete lineup – all of which is handmade in the UK – go to www.shuttvr.com or go to their stand at the Cycle Show 2010 at Earl’s Court, London, 8-10 October - www.cycleshow.co.uk.

 

Mat has worked for loads of bike magazines over the past 20 years, and been editor of 220 Triathlon and Cycling Plus. He's been road.cc technical editor for seven years, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a youthful 45-year-old Cambridge graduate who did a post-grad in magazine journalism, and he is a past winner of the Cycling Media Award for Specialist Online Writer.

26 comments

Avatar
James Warrener [1080 posts] 5 years ago
0 likes

Got to say I love my "Yatesey" bibs from Shutt.

But is that top end market too crowded with Rapha and Solo already?  39

Avatar
Miggers [63 posts] 5 years ago
0 likes
jimmythecuckoo wrote:

Got to say I love my "Yatesey" bibs from Shutt.

But is that top end market too crowded with Rapha and Solo already?  39

Great question/debate... Its nice to be compared alongside Solo and Rapha... Though customer feedback tells us we are addressing totally differ riders..

Glad you like the Yateseys...

Thanks, Pete

Avatar
jova54 [644 posts] 5 years ago
0 likes
Quote:

But is that top end market too crowded with Rapha and Solo already?

I have to say that on value for money grounds Shutt is in a different class to top end market brands like Rapha and Solo.

Shutt is at the top end of the price range that I can afford and I'm quite happy to pay their prices because I know the quality will be good and therefore good value.

I could never afford Rapha/Solo prices and I can't see the value in spending more money if a similar product is available at a lower price which does the same job.

Avatar
nickwill [14 posts] 5 years ago
0 likes
Miggers wrote:
jimmythecuckoo wrote:

Got to say I love my "Yatesey" bibs from Shutt.

But is that top end market too crowded with Rapha and Solo already?  39

Great question/debate... Its nice to be compared alongside Solo and Rapha... Though customer feedback tells us we are addressing totally differ riders..

Glad you like the Yateseys...

Thanks, Pete

Shutt seem to be regularly bracketed with Rapha, but to my mind they have three major advantages.
1. They are much less expensive.
2. They don't carry the stigma which unfortunately seems to attach itself to Rapha.
3. They are made in Britain.

All this and the quality of design seems to have come on leaps and bounds with these new items!

Avatar
dhague [22 posts] 5 years ago
0 likes

The only comparison between Shutt and the others is that the kit is stylish, well-made, merino-based and not covered in logos. If you actually want a logo or two, they even have a bespoke service which is *still* reasonably priced.

As mentioned by others, Shutt is streets ahead in terms of value-for-money and unheard-of levels of customer service. Pete Bragg (Shutt's marketing director) seems to have actually memorised every customer's order history and preferences - I'm not kidding.

Avatar
ghq1 [1 post] 5 years ago
0 likes

 4 When you're LEADING THE PACK with fresh thinking, innovative & clever designs and unsurpassed personal service then the only crowd is the one BEHIND you. When I proudly wear my SHUTT VR kit then I like to think that "I speak the loudest by Shutt-ing up!" Kudos to Shutt and Always Riding for some great designs!

Avatar
Miggers [63 posts] 5 years ago
0 likes
dhague wrote:

The only comparison between Shutt and the others is that the kit is stylish, well-made, merino-based and not covered in logos. If you actually want a logo or two, they even have a bespoke service which is *still* reasonably priced.

As mentioned by others, Shutt is streets ahead in terms of value-for-money and unheard-of levels of customer service. Pete Bragg (Shutt's marketing director) seems to have actually memorised every customer's order history and preferences - I'm not kidding.

 9

Avatar
woollee23 [98 posts] 5 years ago
0 likes

Shutt have done a great job of building up a strong, loyal customer base - the kind of customers who tell their friends / club mebers, et al, about the quality of the product and the service (and rightly too). Having built this reputation they are now widening their product range. Some of these items are beyond what I personally would normally pay for a bit of kit, but given the competion, and prices going up elsewhere I could well be tempted to part with some more of my hard-earned in their direction given their excellent track record in product development and customer service.

Avatar
TheHatter [770 posts] 5 years ago
0 likes
nickwill wrote:
Miggers wrote:
jimmythecuckoo wrote:

Got to say I love my "Yatesey" bibs from Shutt.

But is that top end market too crowded with Rapha and Solo already?  39

Great question/debate... Its nice to be compared alongside Solo and Rapha... Though customer feedback tells us we are addressing totally differ riders..

Glad you like the Yateseys...

Thanks, Pete

Shutt seem to be regularly bracketed with Rapha, but to my mind they have three major advantages.
1. They are much less expensive.
2. They don't carry the stigma which unfortunately seems to attach itself to Rapha.
3. They are made in Britain.

All this and the quality of design seems to have come on leaps and bounds with these new items!

You're spot on there Nick. Also I think Rapha are in danger of disappearing up their own bottoms with some of their designs (see this great design http://www.rapha.cc/transit-elite-sweater-1/ reduced to £220!) whereas Shutt are genuinely classic.

As for Solo I just don't get their weird made up sponsors names. They just seem naff.

Avatar
Karbon Kev [688 posts] 5 years ago
0 likes
dhague wrote:

The only comparison between Shutt and the others is that the kit is stylish, well-made, merino-based and not covered in logos. If you actually want a logo or two, they even have a bespoke service which is *still* reasonably priced.

As mentioned by others, Shutt is streets ahead in terms of value-for-money and unheard-of levels of customer service. Pete Bragg (Shutt's marketing director) seems to have actually memorised every customer's order history and preferences - I'm not kidding.

I was majorly let down by their 'bespoke' order, and imo have a long way to go before they restore my faith in them. Not once, but twice they fucked up on my order, resulting in me having to go to a seamstress to put things right. Yes they have me a discount, and some money off my next order to them, but by then I went off ordering from them again. Not a good buying experience for me, so I can't recommend them to anyone. I won't be buying from Shutt VR again.

Avatar
mattb789 [21 posts] 5 years ago
0 likes
woollee23 wrote:

Shutt have done a great job of building up a strong, loyal customer base - the kind of customers who tell their friends / club mebers, et al, about the quality of the product and the service (and rightly too). Having built this reputation they are now widening their product range. Some of these items are beyond what I personally would normally pay for a bit of kit, but given the competion, and prices going up elsewhere I could well be tempted to part with some more of my hard-earned in their direction given their excellent track record in product development and customer service.

It's great to see people picking up on these points, as it's exactly what we're striving for! and it's too bad I didn't beat Peter here so I won't repeat the thanks he's said!

I can't say how excited I am about what the future holds for Shutt!

Matt B

Avatar
mattb789 [21 posts] 5 years ago
0 likes
woollee23 wrote:

Shutt have done a great job of building up a strong, loyal customer base - the kind of customers who tell their friends / club mebers, et al, about the quality of the product and the service (and rightly too). Having built this reputation they are now widening their product range. Some of these items are beyond what I personally would normally pay for a bit of kit, but given the competion, and prices going up elsewhere I could well be tempted to part with some more of my hard-earned in their direction given their excellent track record in product development and customer service.

It's great to see people picking up on these points, as it's exactly what we're striving for! and it's too bad I didn't beat Peter here so I won't repeat the thanks he's said!

I can't say how excited I am about what the future holds for Shutt!

Matt B

Avatar
Fixie Girl [125 posts] 5 years ago
0 likes

Love this Shutt stuff, women's kit is great too... I'm based in the US and its so much cheaper than anything else merino based...

Been buying bespoke fit too and if you ask the guys nicely (flirt) they do it for free  25

Avatar
demoff [327 posts] 5 years ago
0 likes

Well impressed with my 'Yateseys' as well wore them for the Tour ride, comfortable for the whole 100 miles.

Avatar
Fixie Girl [125 posts] 5 years ago
0 likes

I think their bespoke service is great, I sent a jersey back to be made smaller at the waist, it was done free of charge including return postage to Portland OR. I think the guys rock...

Even the best companies make mistakes, I know I work for a very large 'shoe company' ... Sounds like they admitted fault and offered you compensation that should be applauded surely? If you aren't happy why aren't you dealing with Shutt?

Avatar
Miggers [63 posts] 5 years ago
0 likes
Karbon Kev wrote:
dhague wrote:

The only comparison between Shutt and the others is that the kit is stylish, well-made, merino-based and not covered in logos. If you actually want a logo or two, they even have a bespoke service which is *still* reasonably priced.

As mentioned by others, Shutt is streets ahead in terms of value-for-money and unheard-of levels of customer service. Pete Bragg (Shutt's marketing director) seems to have actually memorised every customer's order history and preferences - I'm not kidding.

I was majorly let down by their 'bespoke' order, and imo have a long way to go before they restore my faith in them. Not once, but twice they fucked up on my order, resulting in me having to go to a seamstress to put things right. Yes they have me a discount, and some money off my next order to them, but by then I went off ordering from them again. Not a good buying experience for me, so I can't recommend them to anyone. I won't be buying from Shutt VR again.

Sorry you feel upset enough to air your feelings here Kev. We did explain the mistake at the time with the factory using the wrong colour reference and felt that you were happy with both a discount given, replacement jersey and money off voucher.

As fixiegirl mentioned here we offer free repairs etc for the lifetime of the garment under warranty, did you get in touch with the second issue?

Sorry again, Pete

Avatar
amazon22 [223 posts] 5 years ago
0 likes

I like the look of their stuff and the effort they've put into building up the brand and I'd happily buy into it. However they don't cater for the average sized middle aged bloke ie me! If they expanded (!) their sizing range upwards, I'm sure they'd pick up a lot more custom. Until then, I'll stick with Endura who are more pragmatic with their sizing range.

Avatar
Miggers [63 posts] 5 years ago
0 likes

Hi - With the exception of Jess we are all "average sized middle aged blokes" at Shutt! Drop me a line and we'll send you a jersey to try.. Pete (email on the website)

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dave atkinson [6142 posts] 5 years ago
0 likes

i can vouch for their averageness  1

Avatar
James Warrener [1080 posts] 5 years ago
0 likes
dhague wrote:

If you actually want a logo or two, they even have a bespoke service which is *still* reasonably priced.

What sort of price do they charge?

We needed some kit for work recently and ended up going with Owayo due to timings. I would still be interested in knowing the rates and minimum order quantities though.

Avatar
Miggers [63 posts] 5 years ago
0 likes
jimmythecuckoo wrote:
dhague wrote:

If you actually want a logo or two, they even have a bespoke service which is *still* reasonably priced.

What sort of price do they charge?

We needed some kit for work recently and ended up going with Owayo due to timings. I would still be interested in knowing the rates and minimum order quantities though.

Are you coming to the Cycle Show, swing by for a chat... Minimums are 5, 3 week turnaround and lets say we are competitive  4

Pete

Avatar
Miggers [63 posts] 5 years ago
0 likes
dave_atkinson wrote:

i can vouch for their averageness  1

Very good Dave..  10

We seeing you this week I hope?

Pete

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Bigpikle [89 posts] 5 years ago
0 likes

new range looks superb - I have several bits already and cant fault it, along with their service, so am looking forward to some decent winter stuff as well.

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MarinaLim [32 posts] 5 years ago
0 likes

I really fancy the Shutt softshell waterproof jacket. At the moment, my main riding is to commute to/fr work, not sure I can justify the price of this nice kit!

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clive nicholls [22 posts] 5 years ago
0 likes

mmm in need of decent winter kit, just back from lands
end and got very wet!

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John Childs [13 posts] 5 years ago
0 likes

me me me no riding for six weeks !!then no stop back to fitness in the middle of winter