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Marc Beaumont takes on Tobyn Horton in film to celebrate Madison clothing's 40th anniversary...

Madison launched its clothing range 40 years ago in June, and as part of its celebrations unveiled a new limited edition line earlier this year, called Madison 77.

As it continues to mark four decades of its clothing, Madison has now produced a video that pitches two of its sponsored riders against each other, but with a twist.

The film shot by Nico Turner, sees Marc Beaumont of Madison Saracen and Tobyn Horton from Madison Genesis undertake challenges to try and discover who is quicker – a pro downhill mountain biker or a pro road cyclist.

Watch the video above to find out who came out on top.

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.

7 comments

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Simboid [94 posts] 1 month ago
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Nice ad, but who won?

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gthornton101 [158 posts] 1 month ago
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Simboid wrote:

Nice ad, but who won?

I think Marc waits the 1:06 from the hill climb before starting the mountain bike?  And then just beats Tobyn at the finish.

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BehindTheBikesheds [962 posts] 1 month ago
1 like

Nice friendly riding, just enough bantz to keep it competitive without getting silly, a road rider with no MTB/downhill experience would have lost by a shed load though and not surprising that BMX/MTB riders can go into road/track and transition much faster.

Well done to both.

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barbarus [502 posts] 1 month ago
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Marc has either ridden a lot more bmx or MTB than he's letting on or he had a body double for the last section. Hint of a whip on the last jump.

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don simon [1529 posts] 1 month ago
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It's not all about the winning or losing, it's the taking part.

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whobiggs [127 posts] 1 month ago
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Now lets see them go on unfamiliar routes, uphill MTB and downhill roads too!

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Leviathan [2864 posts] 1 month ago
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Pretty entertaining for a clothes advert... except the 'roady' was no newby to mountain biking.

And all their clothes will be banned under the Hi-Viz apocalypse.