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news
Evans Cycles logo 3x2Evans Cycles stops advertising with Daily Mail, Sun and Daily Express
Evans Cycles has confirmed that it has ceased advertising with the Daily Mail, Daily Exprees and The Sun in a move that has seen it attract praise on social media from past and present customers.
The business announced its decision on Twitter in response to a request last week from the campaign group Stop Funding Hate, which lobbies businesses to stop advertising with the media outlets due to their often vitriolic anti-immigrant articles.
Will @EvansCycles decide to ride above hate? #Startspreadinglove https://t.co/IW7Y2LbD9a
— Stop Funding Hate (@StopFundingHate) September 15, 2017
Great news! @EvansCycles have announced that they are blocking online ads with the Sun, Mail and Express! https://t.co/0ZxUXE58X9
— Stop Funding Hate (@StopFundingHate) September 18, 2017
Evans subsequently said that the editorial content of the three newspapers was contrary to its "core values."
Needless to say, the content highlighted on these outlets go against our core values as a business. We're all for #StartSpreadingLove.
— Evans Cycles (@EvansCycles) September 18, 2017
A number of people took to Twitter to commend the company on its decision.
Well done @EvansCycles ! You just got a customer back (fwiw: former triathlete, multi-modal commuter, 8-12 bikes depending how you count!)
— oscarfranklin- 48% (@OscarNMFranklin) September 18, 2017
Brilliant news! @Evanscycles are TERRIFIC! My ONLY online cycle store now. @StopFundingHate https://t.co/K1DhFsjLgI
— MintyMat(@MintyMat) September 18, 2017
Founded in south London in 1921, Evans Cycles is now majority owned by ECI Capital Partners.
It joins businesses including broadband and mobile provider The Phone Co-op, health and beauty retailer The Body Shop and lifestyle retail brand Joy in supporting the Stop Funding Hate campaign.
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.
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78 comments
I read the headline and assumed it was related to those rags' coverage of cycling and cyclists.
Wouldn't happen; Evans would get very little publicity from it. However, Stop Funding Hate will inundate various media outlets with press releases on Evans' behalf and their small army of Twitter followers will ensure that this story goes viral.
Have to confess I think Evans are shit. I was in there a few months ago trying to find out which BMC road frames could take guards, as the website wasn't clear. "Look on the website" was their advice. They aren't as cheap as the big online retailers and aren't as knowledgeable as a good LBS. I don't see the point of them and don't understand why you'd suddenly start giving them business because their conversion rate on clicks from anti-cycling websites was as poor as you'd expect.
I feel I should invoke Stewart Lee here regarding The Core Values of Evans Cycles:
1. Sell bikes.
2. Sell more bikes.
3. Deny the holocaust.
4. sell bikes with working front brakes
5. provide a marginally better service than their main rival (halfords)
It's a horrible idea for companies to choose sides like this. You inevitably alienate customers.
It's a horrible idea for companies to choose sides like this. You inevitably alienate customers.
And I thought all you kids learn at school these days is stuff about the holocaust and the Nazis.
What don't you understand about the term 'commercial boycotts'? After the Nazis organized boycotts of Jewish-owned businesses they started putting bricks through windows.
Perhaps bricks-through-windows will be the next step for Stop Funding Hate.
Seems to be a fair few Daily Hell readers on this website.
You're all over the place - first you claim that Evans Cycles are communists, next you're equating an organisation protesting about hate speech with Nazis, before capping it all off with speculating about hypothetical violence. And as stupid reductionism seems to be your stock in trade, do you not see how the three "newspapers" in question share far more with the Nazis than the organisation protesting against them?
Incidentally not all commercial boycotts are the same - was the anti apartheid boycott of Barclays like the Nazis? What about the ongoing boycott of Nestle for accusations of child slavery in cocoa plantations, union busting, environmental destruction, water exploitation etc. etc? Is that like the Nazis? Personally, I boycott Amazon because of tax avoidance - am I a Nazi?
I've just written Nazi five times in a single comment, on a cycling website. Crazy.
Virtue signalling by a ripoff business. Oh the confused morals. I thought this was going to be about attitudes to cyclists.
I hope it pays staff well and doesnt sell products made in sweatshops. Probably not.
A comment filled with hate. I can tell you read one of these...and probably vote out. Move on
A friend of mine was murdered a few years back in an attempted rape.
The Sun straight up invented a flatmate who claimed she was on all sorts of drugs and what not.
Thing was, she lived alone and had done for some time, and when challenged on it couldn't substantiate their claim.
They were forced to print a retraction and apologise.
Oh, they also called her best friend -before- she'd found out, told her bluntly over the phone without warning her, and proceeded to start asking her questions!
So fuck The Sun, and the rest of Aussie Nosferatu's empire for that matter.
Anything to see the Daily Facist and those other anti-immigrant newspapers lose money is good by me
As someone who lived in a foreign country of my own choosing and personally felt the issues generated by right-wing popular newspapers there, I have only sympathy for people who have come to this country and face the hate generated by these vile publications
I was going to add something, but now I can't be bothered.
Meanwhile, trade sanction, divestment and boycotts can be used to good and successful effect in some cases - South Africa being one example. This can work st a local level too - eg when Greede King bought a pub nr a brewery in sussex, then refused to stock that breweies beers. A year ot two later Greene King caved in.
Kinda funny that you're giving the example of the Nazis when this is pretty much the sort of mindset the Wail etc are appealing to, at least in part.
this ^^^
As others have said, it's a win for the illiberal liberal
"core business values" ...
Ah yes, outsourcing, closing factories, cheap if not slave wages , child labor ; for all jobs that can't be outsourced, all these businesses just want to import low cost workers and put the pressure on our own wages.
It's all those same "core business values" that led to the colonization of third world countries. Nothing changes ... Jut a bunch of hypocrites
Do any of you Guardianistas really think Evans give a stuff where they advertise (from a moral standpoint)? I for one will now boycott them for bowing down to political correctness.
As an actual advertising ploy the Evans it's working quite well. Guess what we're all talking about.
Maybe Halfords will now up their social justice game? Reparations for black cyclists? New Carrera Pride Edition? Next new Halfords facing Mecca? Gender neutral Boardmans?
Some of the comments prompted by this article and by yesterday's pieces about sentencing Alliston have been a useful reminder that dickheads visit cycling websites too.
I made the same mistake, and had that been a reason I may have adjusted my shopping there, but as it stands I'm not inclined to change.
I'm very glad to read about someone taking some corporate responsbilitiy, but I'm actually more upset that this decision wasn't taken a long time ago, due to these gutter rags demonisation of cyclists.
Classic bully-playing-the-victim stuff. See it all the time from the hard-right, but it never gets any less pathetic.
You do know what the Daily Mail was saying about Hitler back then, right? You know which side they were on, yes?
Unfortunately for you, we still have some elements of a democracy here and people have the right to take their business where they wish. Nobody is obliged to financially assist a paper that supported your beloved Nazis, however much you wish you could force them to do so.
Compulsory financial support for the political propaganda you favour - is that the next step for you, then? You going to throw bricks through windows of those who don't do as you say?
TBH the Mirror wasn't much better than the Mail in those days!!
http://www.independent.co.uk/news/media/revealed-the-fascist-past-of-the...
LOL at some of the comments here!
Also some seem to be conflating Liberalism with left/ right wing continuum. It doesn't always follow that the right are illiberal and the left liberal. In fact judging by some of the comments here, the left are highly intolerant! but then we know that from many on the the left who voted remain and believe all leavers are racist lol..
As for this..
..whilst I don't sympathise with Valbrona's view, you've resorted to personal attacks by making out he/she has Nazi sympathies, so have lost the argument.
You pretty clearly _do_ sympathise with Valbrona, as you selectively choose to get upset at an implication that he sympathises with Nazis while totally ignoring his association of others first with communists and then with Nazis.
(Despite the fact that _he's_ the one blatantly supporting a paper that historically published editorials praising Herr Hitler)
You carefully ignore the fact that he was the one to first invoke window-breaking. Why is that, I wonder? Why your selective blindness?
Your selectivity in choosing only to get sanctimonious about the retaliation but not the original slur tells me a lot.
Also I notice you completely fail to actually answer the points you quoted. Valbrona's whole argument was based on insisting its defacto wrong for people to choose who they do business with. Are you saying you agree with him on that or not? Get off the sanctimony fence and be open about what you are saying, at least be honestly wrong (your reluctance to admit to what side you are on suggests you are indeed a liberal - a type who tend to be on the side of the right while not admitting it)
Edit - Actually your whole comment seems desperately confused. Liberals are generally on the soft-right, though they tend to be a kind of right-winger who doesn't like admitting it.
And if anyone voted 'remain' while insisting leavers were all racists, it would be liberals. A good part of the actual left supported leave (pretty obviously Corbyn was ambivalent at best). Remain was first-and-foremost a cause of liberals.
Dude! Valbrona's only pleasure in life is to play the role of the gimp, don't deprive him of that!
Given that most cyclists are too intelligent to read these toilet papers, this is the best advertisement campaign Evans could have done. For free. I think I'll reward them by buying some spares from them later this month (and possibly a new bike for junior).
It won't get any new customers from migrants. They ride stolen bikes or drive cars without a license or insurance.
outstanding
might have to actually buy something from evans now
it's my firm belief these vile and deeply corrosive newspapers have ruined our once fine european country (the uk)
I voted out and yet I am a passionate European. I read The Guardian and have never voted Tory and dislike immigration and support green energy and am anti-abortion and anti-death penalty. Let's not start pigeon-holing people, eh?
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