Initiative from Cycling Embassy enables cyclists to show where poor design creates danger

Campaigners at the Cycling Embassy of Great Britain have launched an online tool that helps people starkly illustrate the inadequacy of some of the infrastructure provided for cyclists to use.

Called ‘Insert Loved One Here’ the tool enables people to upload an image of road conditions and add a pair of sights to indicate the dangerous situation their nearest and dearest might find themselves in if cycling at the location in question.

Once the image has been created, people are encouraged to share it on their own social media feeds as well as in campaigns they are involved with, or to submit it to the Cycling Embassy of Great Britain’s own gallery.

Insert Loved One Here how to guide courtesy Cycling Embassy of Great Britain.jpg

Insert Loved One Here how to guide courtesy Cycling Embassy of Great Britain.jpg

Here are some examples that have already been uploaded to Twitter accompanied by the hashtag #ILOH.

Interest has extended well beyond the United Kingdom, too.

Cycling Embassy of Great Britain chair, Mark Treasure, commented: “We certainly wouldn't want our friends, family or loved ones to be exposed to danger, or to be placed in frightening or intimidating situations.

“Yet this is what using cycling infrastructure in Britain routinely involves, even the kind of cycling infrastructure that appears in our latest manuals and guidance, and that is commonplace on British streets and roads.

“A powerful way of shining a light on this kind of poor cycling infrastructure is to ask a simple question: would you want your loved ones cycling on it?”

He added: “We hope people will share their examples of hostile or intimidating cycling environments, highlighting just how different they look when we imagine someone we care about using them.”

The picture does have to be of real-life cycling infrastructure, however, so this one from Erinsborough in Australia didn’t make it through.

The fictional Melbourne suburb is the setting of long-running soap Neighbours, which last year ran a plotline in which Dr Karl Kennedy painted a guerrilla bike lane after teenager Jimmy Williams was struck by a car while cycling.

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.


burtthebike [1386 posts] 7 months ago

What an excellent campaign, and I hope it gets picked up by the MSM. 

Who am I kidding: it's only cyclists being killed, so who cares, certainly not the MSM or politicians.