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Cycle clothing brand Vulpine is "insolvent" and enters administration

Founder Nick Hussey breaks the news "with intense sadness" in email to investors...

London-based cycle clothing brand Vulpine has entered administration. The news was confirmed in an email send this afternoon by its founder, Nick Hussey, to investors in the business.

He wrote:

It is with intense sadness that I have to inform you that Vulpine is insolvent, and I have had to take the extremely difficult but essential decision to place the company I founded into administration, under UK law, hence my unusual formality.

Two Partners from RSM Restructuring Advisory LLP will be appointed administrators next week, after a special resolution was passed yesterday by ‘A Shareholders’, who are able to vote. Once appointed the Administrators will have full control of the company and I will no longer be able to make any decisions.

We have done all we can to finance the company. The late arrival of the majority of our Spring Summer 2017 stock put us in a more difficult cash position. Thus we sought to raise investment again through crowdfunding. But this did not gain the necessary momentum to complete, likely due to the very poor trading figures of the last financial year.

Thus we pulled out of the Crowdcube attempted raise and began contacting previously interested investors and potential buyers of Vulpine, plus a raft of new contacts.

Whilst there was strong recognition of the brand, and initial verbal interest, none have produced offers or ongoing due diligence, and communication has stopped. It is highly possible that, having seen our precarious financial position and the complications of doing a fast enough deal, they are waiting to pick the business up in administration instead, if any deal is to be done.

Vulpine’s brand and business structure remains relatively undamaged at this point, and any acquisition via administration would see the highest potential value to all stakeholders if conducted as quickly as possible.

The proposed Administrators plan is to try to sell the company’s assets, such as brand, goodwill, database & website to maximize realisations for the benefit of creditors and potentially shareholders.

You can contact Robert Young at RSM for advice on this process, or if you believe there may be an interested buyer: robert.young [at] rsmuk.comI cannot offer financial advice, and I encourage you to seek your own, but if you qualify for EIS status, you should be able to claim significant Loss Relief on top of your Tax Relief.I wish you all the very best.

Ride well.

More to follow.

 

Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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253 comments

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Fixie Girl replied to Tony Farrelly | 6 years ago
5 likes

Tony Farrelly wrote:

@Fixie Girl

Hi there, 

In case you’re wondering where some of your comments on this story have gone - we’ve deleted them to save you from the real risk of being sued for slander. 

Not sure how it works over there in Portland but over here if you call someone a crook you generally need to be able to back the assertion up with something more than your “Spidey Sense”. 

As for the rumours circulating in Portland - we’ve asked around and they would appear to have no basis in fact.

At least one member of the road.cc team invested money in Vulpine, we’ve been reviewing their kit since they launched, and from time to time they’ve advertised on the site - generally we like their stuff. 

Our hope is that the company will emerge from administration in some form, ideally with all or most of its workforce intact. 

Don’t know how likely that is to happen, but I do know that personal abuse and unfounded rumours from someone who seems to be neither a Vulpine customer, investor or employee is unlikely to do much to help that positive outcome become a reality - the personal abuse bit also breaks our site T&Cs.

Tony,
road.cc editor

 

Tony - I think you will find that my comments are 100% founded and in no way abusive.  If what we've seen here in the US, via official channels in 2016 and today, were made public...

Perhaps Nick would like to defend himself, perhaps respond on Twitter?  

I feel for the investors and the employees, I really do. It could so easily have been me and I am sure it has effected many of your readers...

Perthaps you should do some digging yourself as this will stand as a cautionary tale for both the cycling industry and unregulated crowdfunding in general.

FG

 

 

Avatar
Tony Farrelly | 6 years ago
0 likes

If your comments are "100% founded"  back them up with some proof.

Until then…

Avatar
Fixie Girl replied to Tony Farrelly | 6 years ago
6 likes

Tony Farrelly wrote:

If your comments are "100% founded"  back them up with some proof.

Until then…

I would but I am under NDA until the 15th. 

We've been going through all their accts today with a view to purchasing the business. 

Its been audited down to the furniture, the fridge, tents, clothing rails a couple of broken bikes and a turbo trainer. 

If your guy was an investor/shareholder in the US he can ask for these docs.  Is it the same in the UK?

Until Monday...

Avatar
Tony Farrelly | 6 years ago
2 likes

I've made a note to get some popcorn in…

Avatar
Fixie Girl replied to Tony Farrelly | 6 years ago
1 like
Tony Farrelly wrote:

I've made a note to get some popcorn in…

It's a horror. Nightmare on Filament Walk part 1..

Avatar
davel | 6 years ago
5 likes

This thread's in for a hell of a bumping on Monday.

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rusholme ruffian | 6 years ago
2 likes

fixie girl,
Did you come across Mr and Mrs Hussey's newly acquired bespoke bikes during the audit?
The blog about them on the Vulpine website (now removed) insinuated that the company had purchased them. I've still got my eye on Nick's - at a fire sale price.

Avatar
Fixie Girl replied to rusholme ruffian | 6 years ago
2 likes

rusholme ruffian wrote:

fixie girl, Did you come across Mr and Mrs Hussey's newly acquired bespoke bikes during the audit? The blog about them on the Vulpine website (now removed) insinuated that the company had purchased them. I've still got my eye on Nick's - at a fire sale price.

They dont appear in the fixed assets..  That only lists 2 display bikes at a cost of £5K that arent rideable?!

The accts have a lot of undocumented misc costs that could easily cover the cost of the other bikes.

Avatar
rjfrussell replied to Fixie Girl | 6 years ago
3 likes

Fixie Girl wrote:

I would but I am under NDA until the 15th. 

We've been going through all their accts today with a view to purchasing the business. 

 

 

i have some difficulty in believing that someone seriously considering buying the business would, at this moment in time, be spending time trash-talking the former management on a BB.

Avatar
Fixie Girl replied to rjfrussell | 6 years ago
3 likes
rjfrussell wrote:

Fixie Girl wrote:

I would but I am under NDA until the 15th. 

We've been going through all their accts today with a view to purchasing the business. 

 

 

i have some difficulty in believing that someone seriously considering buying the business would, at this moment in time, be spending time trash-talking the former management on a BB.

We were serious enough to request the documentation from the Administrators but won't be going forward. We are still under NDA however.

The current management have come in for plenty of worse criticism from
http://fantasyequitycrowdfunding.blogspot.co.uk/2017/05/crowdcubes-vulpi...

They called this back in 2015. If the cycling trade press/crowdcube did their due diligence then Vulpine would likely still be a small thriving business and 588 potential investors would not have lost £1m.

Avatar
brooksby replied to Fixie Girl | 6 years ago
1 like

Fixie Girl wrote:
rjfrussell wrote:

Fixie Girl wrote:

I would but I am under NDA until the 15th. 

We've been going through all their accts today with a view to purchasing the business. 

 

 

i have some difficulty in believing that someone seriously considering buying the business would, at this moment in time, be spending time trash-talking the former management on a BB.

We were serious enough to request the documentation from the Administrators but won't be going forward. We are still under NDA however. The current management have come in for plenty of worse criticism from http://fantasyequitycrowdfunding.blogspot.co.uk/2017/05/crowdcubes-vulpi... They called this back in 2015. If the cycling trade press/crowdcube did their due diligence then Vulpine would likely still be a small thriving business and 588 potential investors would not have lost £1m.

Sheesh, but those blog entries are pretty scathing. Are they accurate?

Avatar
Fixie Girl replied to brooksby | 6 years ago
1 like
brooksby wrote:

Fixie Girl wrote:
rjfrussell wrote:

Fixie Girl wrote:

I would but I am under NDA until the 15th. 

We've been going through all their accts today with a view to purchasing the business. 

 

 

i have some difficulty in believing that someone seriously considering buying the business would, at this moment in time, be spending time trash-talking the former management on a BB.

We were serious enough to request the documentation from the Administrators but won't be going forward. We are still under NDA however. The current management have come in for plenty of worse criticism from http://fantasyequitycrowdfunding.blogspot.co.uk/2017/05/crowdcubes-vulpi... They called this back in 2015. If the cycling trade press/crowdcube did their due diligence then Vulpine would likely still be a small thriving business and 588 potential investors would not have lost £1m.

Sheesh, but those blog entries are pretty scathing. Are they accurate?

Yes, very.

Avatar
Fixie Girl replied to brooksby | 6 years ago
1 like
brooksby wrote:

Fixie Girl wrote:
rjfrussell wrote:

Fixie Girl wrote:

I would but I am under NDA until the 15th. 

We've been going through all their accts today with a view to purchasing the business. 

 

 

i have some difficulty in believing that someone seriously considering buying the business would, at this moment in time, be spending time trash-talking the former management on a BB.

We were serious enough to request the documentation from the Administrators but won't be going forward. We are still under NDA however. The current management have come in for plenty of worse criticism from http://fantasyequitycrowdfunding.blogspot.co.uk/2017/05/crowdcubes-vulpi... They called this back in 2015. If the cycling trade press/crowdcube did their due diligence then Vulpine would likely still be a small thriving business and 588 potential investors would not have lost £1m.

Sheesh, but those blog entries are pretty scathing. Are they accurate?

Yes, very.

Avatar
Joeinpoole replied to Fixie Girl | 6 years ago
5 likes

Fixie Girl wrote:
brooksby wrote:

Fixie Girl wrote:
rjfrussell wrote:

Fixie Girl wrote:

I would but I am under NDA until the 15th. 

We've been going through all their accts today with a view to purchasing the business. 

 

 

i have some difficulty in believing that someone seriously considering buying the business would, at this moment in time, be spending time trash-talking the former management on a BB.

We were serious enough to request the documentation from the Administrators but won't be going forward. We are still under NDA however. The current management have come in for plenty of worse criticism from http://fantasyequitycrowdfunding.blogspot.co.uk/2017/05/crowdcubes-vulpi... They called this back in 2015. If the cycling trade press/crowdcube did their due diligence then Vulpine would likely still be a small thriving business and 588 potential investors would not have lost £1m.

Sheesh, but those blog entries are pretty scathing. Are they accurate?

Yes, very.

Wow! They spent £10K on 2 bikes for personal use (out of investors' money) when they knew the business was struggling? Any sympathy I might have had has completely vanished.

Avatar
longhaul.cc | 6 years ago
3 likes

is this story about to be politely swept under the carpet by the cycling "press" ?

probably..

 

Avatar
tritecommentbot | 6 years ago
4 likes

About time this place had a bit of drama enlightened

Avatar
gbzpto | 6 years ago
2 likes

From nick husseys latest failed crowd funding blurb on this site...

"I’m crazy ambitious, but always the ‘right’ way. A way I can always be proud of what we achieve. Always look back knowing we did our best, and did it as the good guys."

Really !!!!

Avatar
Fixie Girl replied to gbzpto | 6 years ago
3 likes
gbzpto wrote:

From nick husseys latest failed crowd funding blurb on this site...

"I’m crazy ambitious, but always the ‘right’ way. A way I can always be proud of what we achieve. Always look back knowing we did our best, and did it as the good guys."

Really !!!!

Worth looking at the recent posts here to understand what "good guys" means...

http://fantasyequitycrowdfunding.blogspot.co.uk/2017/05/crowdcubes-vulpi...

Avatar
Paul J | 6 years ago
2 likes

Does anyone still have a copy of the "magazine" they recently sent out? I was a bit baffled by it when a paper copy came in the door a while ago - "Why are they making a magazine??". Unfortunately I only had a quick glance at it before the wife threw it in the recycling. I'd love to have a read of it now, in light of this.

Avatar
Fixie Girl replied to Paul J | 6 years ago
2 likes

Paul J wrote:

Does anyone still have a copy of the "magazine" they recently sent out? I was a bit baffled by it when a paper copy came in the door a while ago - "Why are they making a magazine??". Unfortunately I only had a quick glance at it before the wife threw it in the recycling. I'd love to have a read of it now, in light of this.

Baffling indeed, especially with a mailing list of 40,000!

I am speechless, I want to cry and it wasnt even my money...

 

Avatar
longhaul.cc | 6 years ago
3 likes

the bikes in question can be viewed here;

also the mag,

https://www.vulpine.cc/uk/vulpine-is-five

Avatar
Fixie Girl replied to longhaul.cc | 6 years ago
6 likes

Sadly someone beat me to my reveal on Monday..

http://fantasyequitycrowdfunding.blogspot.co.uk/2017/05/vulpine-illustra...

 

Avatar
davel replied to longhaul.cc | 6 years ago
5 likes
longhaul.cc wrote:

the bikes in question can be viewed here;

also the mag,

https://www.vulpine.cc/uk/vulpine-is-five

That link would've made me want to vomit BEFORE I'd known about the insolvency. What is it with cycling that attracts such pseud wankers...

Avatar
Colin Peyresourde | 6 years ago
1 like

Hmmm. Feel sorry for investors that thought this was a going concern.

Crowd funding is a mixed bag. If you can afford conventional credit and investment then that is what you do.

Crowd funding helps a start up, but if they're 'established' then you have to wonder why, after 3-4 years of being in business they're pursuing this unconventional route.

Nick's passion did verge onto obsession and went a little beyond. I remember how passionate he got about women's cycling. But he was a bit devil be damned about the cost. Not the ideal attitude for someone managing your investment.

Avatar
rusholme ruffian | 6 years ago
7 likes

'More to follow' were the last words of the original article that spawned this thread - how right that was.
The more I read on here the more I feel that Nick Hussey has stolen my money to fund his own lifestyle.
Why don't you come on here Nick and try and explain to me why I shouldn't be feeling this way. Failing that, you've got all of the investor's contact details so why not drop us a line.

Avatar
Paul J | 6 years ago
2 likes

Wow, taking over £9k per month in the last 4 months?

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longhaul.cc | 6 years ago
2 likes
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HowardR replied to longhaul.cc | 6 years ago
0 likes
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tritecommentbot replied to longhaul.cc | 6 years ago
6 likes

longhaul.cc wrote:

oh god;

http://www.bikebiz.com/news/read/tribe-takes-to-crowdcube-for-funding/02...

 

Never heard of them until now. Wanky nonsense. Trying to take supplements into the subscription market. 

https://wearetribe.co

Good luck sinking a mill into that. 

Avatar
HowardR | 6 years ago
5 likes

"Wanky nonsense" on a crowd funding site - who'd have thunked it?

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