With the current CEO staying at Strava as Board Chairman, Quarles is Strava's second high-profile hire from Instagram this year.....

Quarles recently served as Vice-President of Instagram and joins Strava as CEO in place of Mark Gainey, who will stay on as Chairman of Strava’s board of directors. He's the second high-profile appointment for Strava  from Instagram in the last three months, after Kevin Weil, Instagram's Head of Product, joined as a board member in February. 

Strava adds Athlete Posts feature

Strava gets emojis, a big pile of cash and a heavy hitter from Instagram and Twitter on its board

After a 15 month search to find Strava’s new CEO, Gainey revealed the reason for standing down was personal as well as a business decision: “James will add tremendous experience and energy to our team, while also providing me and Michael with more opportunities to focus on strategic initiatives that are vital to the company’s long-term success. As a single father, I am also deeply committed to my family. Bringing James on as Chief Executive allows me to continue to champion Strava's amazing team and community while being a more present dad to my boys.”


James Quarles (centre) with current CEO Mark Gainey (left) and co-founder Michael Horvarth (right)

What does this suggest for the future of Strava?

Quarles comes in just as Strava roll out their Athlete Posts update, which will allow all users to share stories, photos and various other kinds of content with their followers, evidently to make it a more rounded social platform. This heavier focus on integrating social media into Strava makes their mission clearer – with Strava saying they want it to become “the place where athletes can have everything they love about their sport in one app.”

Although Strava have always put connectivity with other apps and platforms high on their agenda, in my opinion appointing a social media expert as CEO along with creating the Athlete Posts feature is further evidence that Strava ideally want their users to partake in all their social media activities ‘under one roof’, so to speak.

Are you an avid Strava fan? What do you think the future holds for the platform? Let us know in the comments section

After cobbling together a few hundred quid during his student days off the back of a hard winter selling hats (long story), Jack bought his first road bike at the age of 20 and has been hooked ever since.  He joined road.cc in 2017, having previously worked for 220 Triathlon magazine. Jack's preferred events are time trials, sportives, triathlons and pogo sticking (the latter being another long story), and on Sunday afternoons he can often be found on an M5 service station indulging in his favourite post-race meal of 20 chicken nuggets, a sausage roll, caramel shortbread and a large strawberry milkshake.