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Halfords and Cycling UK announce partnership aiming to get 5.7 million Brits cycling more by 2020

Big Bike Revival provides free bike maintenance and cycling classes

Halfords and Cycling UK have announced a three-year partnership through which they hope to get millions of people cycling more frequently. Free bike maintenance and cycling classes will be run through the spring and summer as part of the Big Bike Revival.

Paul Tuohy, Chief Executive at Cycling UK said: “This great new partnership with Halfords will really help Cycling UK to get more people cycling more often. With over 460 Halfords stores adding their support to that of our 67,000 members, we will help to get more Brits moving more often.”

The Government recently announced that it would invest £1m in the Big Bike Revival scheme as part of its £1.2bn cycling and walking investment strategy.

Tuohy added: “With the Government’s recent announcement of over one billion pounds of investment in walking and cycling showing real intent, Cycling UK and Halfords are proud to champion a similarly ambitious and achievable target to get over five and a half million people cycling more.”

Simon Irons, Halfords Group Cycling Director said: “For Halfords partnering with Cycling UK seemed like a natural fit, given we share many of the same aspirations. We’re really excited to work with Cycling UK to encourage people to cycle, at all levels and across all ages. We’re proud to make a commitment to giving participation in cycling across the UK a real boost.”

Cycling UK’s President Jon Snow, said of the new partnership: “Whether you are scooting out on a balance bike for that first sense of freedom, rekindling that love of cycling with your own family, seeking great off-road routes, or you’re returning to the saddle later in life, it’s our partnership that will help to give Britain that friendly lift back into cycling.”

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4 comments

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burtthebike | 6 years ago
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Great that this is happening, even with the usual reservations about Halfords, and to be fair, their bikes have improved considerably over the past few years.

This would appear to be slightly more ambitious and hopeful than the government's Cycling and Walking Investment Strategy, but then it would be, with a leading cycling organisation and retailer, as they have an interest in getting more bums on saddles, unlike the government.

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Stef Marazzi | 6 years ago
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Will they do a Halfords 10% discount? British Cycling has always had that but cycling uk hasn't. It is quite a good perk as it is off everything in the shop not just bike related stuff

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Woldsman replied to Stef Marazzi | 6 years ago
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Can we please not have any comments along the lines of "I already know how to put my forks on backwards, thank you".  Apart from that one. 

cyclesteffer wrote:

Will they do a Halfords 10% discount? British Cycling has always had that but cycling uk hasn't. It is quite a good perk as it is off everything in the shop not just bike related stuff

From an email that arrived last night:

"How to claim your 10% discount

Cycling UK members holding a valid Cycling UK Membership card are entitled to an exclusive 10% off the in-store price of any cycles and cycling related products and services in Halfords. Member card must be presented at time of purchase. Photocopies not accepted.

Exclusions

The discount is for instore purchases only and excludes the purchase of Gift Vouchers and online use. It cannot be used in conjunction with any other voucher, colleague discount or exchanged for cash. Discount only applied once per transaction. Halfords Ltd B98 0DE."

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Grahamd | 6 years ago
3 likes

That's great, Halfords are now getting their staff trained.

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