TfL releases video showing how London Cycle Hire Scheme works (+Video)

Cartoon aims to help users make the most of bike hire initiative

by Simon_MacMichael   June 17, 2010  

Barclays Cycle Hire Scheme Video Still (picture credit TfL).png

In the three minute cartoon shown below, users are shown how to sign up for the scheme, pick up bikes at docking stations, told what to do if there aren’t enough spaces to return it where they want to, and given advice about safety and security.

It also reinforces the message that the scheme is best-suited for short trips across the capital, explaining that charges – which can be found on the TfL website – go up with time.

It’s well worth watching if you think you’ll be using the scheme, or passing the link on to anyone you think might be considering it, though we’re not sure whether bike thieves do actually go around in striped jumpers with a bag marked ‘swag’ that has a candelabra sticking out of it, but look out for Boris whizzing past at the end.

Meanwhile, there is a survey currently running on the TfL website that asks potential users what they would most like to learn at their cycle training. Although the number of votes cast to date has not been revealed, “How to cycle in heavy traffic and around roundabouts in central London” comes out comfortably ahead, with nearly half – 46% - selecting that option.

Given the high profile of accidents involving HGVs and cyclists in the capital, it’s little surprise that “ 
Where to position myself safely with lorries and buses” comes next, with 27% of the votes.

Next comes “How to find my way around and how to plan a route” at 14% - and as previously mentioned on, wouldn’t you know, there’s an app for that, or at least there will be shortly – followed by “How to share the road with other road users” at 6% and “How to gain more confidence,” with 5% of the vote.

1 user comments

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Nice of Barclays to sponsor the scheme. But I'd rather they paid their taxes.

posted by handlebarcam [545 posts]
17th June 2010 - 14:28

1 Like