The guys behind the Wiggle Super Series of sportive rides - UK Cycling Events - are launching a loyalty card which they believe is the first of its kind.
Sponsored by Wiggle & High5, the card is intended to be a thank-you to the regular riders of the Wiggle Super Series and there are some cracking gifts for serial participants.
These include DHB riding glasses, High5 Race Faster Packs and free entry to Wiggle Super Series Events.
The popular Wiggle Super Series has 13 sportive and mountain bike events taking place in lovely locations across the South. The loyalty card is one of the ways that the organisers are hoping to make their events stand out.
Martin Barden of UK Cycling Events said: “We are thrilled to be launching our loyalty card. At the 5 events we have done so far this year we are starting to see some regular riders so it seemed like the obvious thing to do. We wanted to say thank-you for their support and we hope this will further enhance their experience of our events”
The Wiggle Super Series event videos by Ross Chapman have something of a cult following amongst riders. The first 5 event videos have already been watched by over 6,000 riders; below you can see the latest one from the Bournemouth Sportive.
The loyalty card will be first available at the next Wiggle Super Series event, the Sussex Surrey Scramble on the 30th May, starting in Pulborough, West Sussex.
Here, we've already had a great early Saturday morning ride and the only thing that would have been better is if the legs complained less.
We’ve noticed you’re using an ad blocker. If you like road.cc, but you don’t like ads, please consider subscribing to the site to support us directly. As a subscriber you can read road.cc ad-free, from as little as £1.99.
If you don’t want to subscribe, please turn your ad blocker off. The revenue from adverts helps to fund our site.
If you’ve enjoyed this article, then please consider subscribing to road.cc from as little as £1.99. Our mission is to bring you all the news that’s relevant to you as a cyclist, independent reviews, impartial buying advice and more. Your subscription will help us to do more.
"Causing serious injury by dangerous driving and grievous bodily harm with intent" That's an odd way of describing attempted murder
Campagnolo "hub cap" tools for Record-style hubs should be on the list. They're expensive and not something you need very often, but the...
Really sad for all the staff who have lost their jobs, especially if the above is true and minimum legal notice periods were not met etc. Like the...
You can't have fresh water because I want to drive my car:...
Isn't it the end user that should be choosing? The developer is providing what is requested (presumably based on feedback, marketing dept and so on...
These things happen so often yet every single one of them still produces a sickening feeling when I read about it....
Winter sucking in air through the mouth, soon will breathe in the first bug, then trying to get enough air through the nose until winter comes...
Since pedestrians don't yet have to wear number plates perhaps I need to get some signs made up with his face on them and zip tie them to the lamp...
Yes. They don't change from year to year.
Great to read about someone who knows their own mind. Well done Stu!