Lancashire-based Science in Sport has signed up two-time Tour de France winner Alberto Contador to help it develop its products.
The company, which operates from Brockhall Village in the Ribble Valley, has been supplying Contador, one of only five cyclists – the others are Jacques Anquetil, Eddy Merckx, Felice Gimondi and Bernard Hinault – to have won all three of cycling’s Grand Tours, for the last two years.
Now, the Astana rider will help the firm research, develop and test new products in its energy, hydration and recovery ranges.
Science in Sport’s Peter Slater said: We’ve had a relationship with Alberto since 2008 and his record speaks for itself. He is a phenomenal athlete who is already a legend within cycling.
“We’ll continue to work closely with Alberto during our product development as part of our ongoing commitment to providing the most effective range of sports nutrition products on the market.”
The company has been involved with cycling since its earliest days, helping Chris Boardman achieve Olympic success in Barcelona in 1992, and supplies ProTour team’s including Mark Cavendish’s HTC-Columbia.
Speaking of his involvement with the company, Contador said: “I’m delighted to be working with Science in Sport as they have an unrivalled reputation of working within elite cycling."
He added: “Sports nutrition is essential to my race and training performance and SiS’ range of energy, hydration and recovery products allows me to reach my potential.”
Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.