The guys at Sabbath have been in touch with some pretty big news if you're a lover of British designed Titanium bikes, as of May 23rd they will be partnering up with Evans Cycles.
The deal will be sealed at the Evans King of the Downs sportive and to mark the event Evans and Sabbath will have a full fleet of demo bikes for riders to try out with Sabbath staff on hand to talk them through the various bikes in the range and to advise on fit
Greg Roche, MD at Sabbath Bicycles explained why the deal with Evans was so important to Sabbath "We're in a position of strong growth as a brand. We therefore needed to look for a larger national retailer as a partner. But we also needed to ensure that we didn't loose integrity.”
“Evans have allowed us to work closely with staff at each store stocking the brand, we've delivered extensive product training and Evans have worked with us to ensure they are geared up to sell a relatively niche product. All Evans staff have been very receptive and excited about working with a titanium brand. They are a very enthusiastic team."
The full Sabbath range will be available in selected Evans stores, including Evans’ new flagship store and London’s largest bike shop in Mortimer Street, as well as The Cut (Waterloo). Outside of London, Sabbath Bicycles will be available from Deansgate (Manchester) and Castleford (Leeds).
Plucked from the obscurity of his London commute back in the mid-Nineties to live in Bath and edit bike mags our man made the jump to the interweb back in 2006 as launch editor of a large cycling website somewhat confusingly named after a piece of navigational equipment. He came up with the idea for road.cc mainly to avoid being told what to do… Oh dear, issues there then. Tony tries to ride his bike every day and if he doesn't he gets grumpy, he likes carbon, but owns steel, and wants titanium. When not on his bike or eating cake Tony spends his time looking for new ways to annoy the road.cc team. He's remarkably good at it.