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South London business provides fitness and social hub for cyclists

A south London-based business that provides a fitness and social hub for cyclists is turning to crowdfunding to finance its plans to expand to other locations as well as to roll out an online coaching platform.

Cadence Performance, which says its existing facility in Crystal Palace counts 5,000 cyclists as regular customers, is aiming to raise £300,000 through Crowdcube.

Among the services offered by Cadence at its existing premises are a workshop, a Wattbike studio, bike fitting, fitness testing, sports therapy, and custom insoles.

Wattbike: The best bits

It says that according to a recent Strava survey, it's cycle cafe is the second busiest such establishment in the capital, and the location also offers yoga and Pilates classes as well as selling Giant bikes and accessories.

It was founded by keen cyclist Frank Beechinor and his riding buddy - and GP - Ray Vella. The pair came up with the idea when they were planning to go out riding but were unable to find a place to meet up.

Beechinor said: We have come a long way since we wrote the business concept on the back of a napkin. Sales are now running at over £80,000 per month and this extra investment will allow us to expand the business and set us on the road to achieve our ambition of becoming the UK’s largest network of cycling hubs”

You can find the campaign on Crowdcube here.

The fundraising platform is the same one through which another south London-based business, cycle clothing brand Vulpine, raised more than £1 million having initially set a target of £500,000.

Vulpine raises £1 million

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.