In one of the most appropriate fund-raisers we've heard of, a Bath cyclist plans to "Everest" one of the area's more formidable hills, climbing it 85 times this Sunday to raise money for the victims of the Nepalese earthquake.
Justin Gage, a member of Bath's VC Walcot cycling club says: "I've been interested in Everesting a hill for some time now.
"Everesting is the process of repeatedly cycling up the same hill until your cumulative ascent matches the height of Everest (8848m).
"I've chosen Winsley because, whilst a bit (too) steep it is my local hill - I want to be the first to do this. (I am an idiot).
"It seems only right to raise money for DEC's Nepal Earthquake fund given the scale of the disaster and the relationship to my endeavour."
Justin's already exceeded his initial fund-raising target of £1,000, but everyone at road.cc who has ridden Winsley Hill thinks 85 reps deserves more reward that that.
You can donate at Justin's Just Giving page.
The Winsley Hill Strava segment rises 105m between the River Avon and the 'official' summit at Blackberry Lane. Its overall gradient of nine percent masks some tortuously steep sections of around 20 percent making it a tough climb on which to maintain a rhythm.
However, that didn't stop pro rider Michal Kwiatkowski from setting the Strava KOM time of three minutes and one second during last year's Tour of Britain.
Our official grumpy Northerner, John has been riding bikes for over 30 years since discovering as an uncoordinated teen that a sport could be fun if it didn't require you to catch a ball or get in the way of a hulking prop forward.
Road touring was followed by mountain biking and a career racing in the mud that was as brief as it was unsuccessful.
Somewhere along the line came the discovery that he could string a few words together, followed by the even more remarkable discovery that people were mug enough to pay for this rather than expecting him to do an honest day's work. He's pretty certain he's worked for even more bike publications than Mat Brett.
The inevitable 30-something MAMIL transition saw him shift to skinny tyres and these days he lives in Cambridge where the lack of hills is more than made up for by the headwinds.