Home
Mark Cavendish’s Belgian team offer De Bie Vélo. Go steady, though – it's 8%...

Belgian professional cycling team Etixx – Quick-Step – home to the likes of Mark Cavendish, Tom Boonen, Michal Kwiatkowski and Tony Martin – is launching a new beer as part of a partnership with Flemish brewery De Bie.

Bikes and beer certainly do go hand-in-hand in Belgium, as you'll know if you've ever spectated at the Tour of Flanders or a cyclocross event out there.

The beer, De Bike Vélo, is said to be “a traditional, light and flavourful beer especially for cycling and team fans”.

“It is possible to have a healthy beer,” said De Bie’s Nicolas Tjoen. “We brew with natural quality products and not with chemical products.”

De Bie Vélo' is a blond triple beer with 8% alcohol. That’s, you know, high.

“The beer has a special flavour,” according to beer expert Robbie Defraeye, as quoted by De Bie.

“There is a good sweet-bitter balance. The beer tastes fruity and has a malty aftertaste. The spicy notes of star anise, coriander and sage are the finishing touch. Both men and women will love this beer. It is a very tasty and hearty alcohol in percentage terms, but still has good drinkability.”

The beer will be available in the Etixx – Quick-Step fanclub, for VIPs during races, and as a special gift package in the Etixx – Quick-Step online fanshop

We can’t see it in the online shop yet. You can get a pair of hand-painted miniature Etixx – Quick-Step riders for €15 while you wait although, admittedly, that’s not really the same as beer, is it?

Mat has worked for loads of bike magazines over 20+ years, and been editor of 220 Triathlon and Cycling Plus. He's been road.cc technical editor for eight years, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a past winner of the Cycling Media Award for Specialist Online Writer.

11 comments

Avatar
cakewalk [14 posts] 2 years ago
0 likes

 21 21 21 21 21

Avatar
sponican [96 posts] 2 years ago
0 likes

I bloody love Belgium, me.

Avatar
crikey [1251 posts] 2 years ago
0 likes

Beats Rapha-clad Sky and their insipid inspirational 'This is the Line' cobblers into a cocked hat...

Avatar
edster99 [338 posts] 2 years ago
0 likes

Go Etixx-quickstep. I am now officially a fanboy !  1

Avatar
Mrmiik [162 posts] 2 years ago
0 likes

Pah! 8%? That be average around these parts!  4

Avatar
RobD [539 posts] 2 years ago
0 likes

That's the kind of fan merchandise I like! Might have to try and get hold of some of this.

Avatar
Jimbomitch [162 posts] 2 years ago
0 likes

If Sky made a Whisky, would it be made with 'Marginal Grains'? I'll get my coat.

Avatar
monkeytrousers [130 posts] 2 years ago
0 likes
Jimbomitch wrote:

If Sky made a Whisky, would it be made with 'Marginal Grains'? I'll get my coat.

And don't come back.

Avatar
Paul Beard [15 posts] 2 years ago
0 likes

I think I'll move to Belgium..

Avatar
DAG on a bike [81 posts] 2 years ago
0 likes

Now, here's an idea...

A beer peloton, with brews for each team based upon their country of registration.

Avatar
iandon [19 posts] 2 years ago
0 likes

I like beer!