OutFront app also employs Formula One-style real-time telemetry

Outdoor social network operator Map My Tracks has announced the launch of OutFront, a new GPS-based iPhone app that claims to offer Formula One-style real-time performance telemetry for participants in cycling, running and other outdoor sports.

The company has also signed up with Cyclevox, the cycling-focused media and sponsorship consultancy, which will handle PR for OutFront in the cycling press and media, as well as helping the team at Tinderhouse, Map My Tracks’ parent company, develop “some exciting new ventures regarding the OutFront app and pro cycle racing.”

The OutFront application, which costs £1.79 and can be downloaded at the Apple app store, allows users to keep a log of their activities, benchmark their performance and share data with friends, family and coaches, and is described as “the easiest way to share your training with friends, stay motivated and explore thousands of nearby activities from other Map My Tracks users.”

In addition, it is claimed to go beyond “simple data logging by providing real-time performance analysis to users during their activity with the option to broadcast their activity online for others to follow as the action unfolds.”

Nick Tatt at Tinderhouse said: “I am very excited to be working with the guys at Cyclevox. Map My Tracks operates in all outdoor spheres, and cycling is fast-becoming a core part of our software and website interaction. The new OutFront app is also a very exciting venture for our business and to have a company such as Cyclevox on our side, in terms of PR and awareness campaigning, gives us added confidence.”

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.