Bike Pure, the organisation commited to promoting a drug-free future for cycle sport, has announced that it has secured a partnership with the 2010 edition of the Asia’s leading bike race, Le Tour de Langkawi, which takes place in Malaysia from 1-7 March, starting in Kota Bharu and finishing in Kuala Lumpur.
Under the partnership, officials and staff of the UCI Hors Category-ranked race will wear a specially-designed version of the Bike Pure wristband to show their support for the organisation, founded in 2008 by Myles McCorry and Andy Layhe and which last year won a Social Entrepreneurs Ireland Award. Wristbands will also be given out to spectators, officials and participating teams and riders.
Race CEO Mohamed Bin Salleh said: “Le Tour de Langkawi is thrilled to collaborate with Bike Pure in support of clean cycling. As one of the biggest races in Asia, we hope that with this partnership creates fair competition and move forward into a new drug-free era for cycling all over the world.” He continued: “We are honoured to be the first Asian cycling event to be associated with Bike Pure for the purpose of protecting the integrity of cycling.”
While Le Tour de Langkawi is a government-backed race, rather than relying on commercial sponsorship, Bike Pure says that the partnership marks a huge step towards highlighting the problems that the sport is facing with sponsors looking to secure a return on their investment.
Negative publicity resulting from drugs scandals has in the past led a number of sponsors pulling the plug on their support, as Gerolsteiner did 2008 after its team’s riders Bernard Kohl and Stefan Schumacher were found to have cheated during that year’s edition of the Tour de France. Indeed, it was the doping scandals at the 2008 Tour, where Saunier-Duval-Scott riders Ricardo Ricco and Leonardo Piepolo also failed drugs tests, that gave McCorry and Layhe the impetus to found Bike Pure.
"There is a momentum for major change within cycling, fans of the sport no longer want the dopers destroying it's image. This feeling is illustrated clearly by the organisers of Le Tour de Langkawi, being the first professional event to fully partner Bike Pure and show it's commitment to anti-doping on a world wide scale," said Bike Pure.
"Major events like Le Tour de Langkawi are put together at great expense and no organisor wishes to see his event tarnished with a doping scandal. Sponsors require positive media attention, and one single rider could destroy all this investment."
Organised by the Ministry of Youth and Sport, Le Tour de Langkawi will be contested by 20 teams, including ProTour teams, Pro-Continental teams, national squads and local teams. Typically taking in a course with plenty of climbs – this year’s edition sees King of the Mountains points up for grabs during each of the seven stages – past winners include Tom Danielson and Chris Horner.
Partnering with a major stage race such as Le Tour de Langkawi represents a logical next step in its development, and is line with the organisation’s belief that for an anti-doping and no tolerance policy towards drugs in cycling to become a reality, it needs support from all involved in the sport, whether they be riders, teams, sponsors, governing bodies or race organisers.
Bike Pure has seen its membership swell to 25,000, including fans of the sport, professional teams such as the new British al-female outfit Horizon Racing and South Africa’s Konica Minolta, and leading riders including Team Sky’s Russ Downing, winner of last year’s Tour of Ireland, Team RadioShck’s Daryl Impey and Cervélo TestTeam’s Philip Deignan, who last year became the first rider pledged to Bike Pure to win a stage of a grand tour when he won Stage 18 of the Vuelta in Aviles.
Meanwhile, Bike Pure is currently putting the finishing touches to its new website, which will go live in the next couple of weeks and which promises to provide a much ore interactive experience for members, with the homepage featuring links to the organisation’s Twitter feed and Facebook page.
Until then, the existing site remains online at www.bikepure.org.
It didn't need to be dangerous to the cyclist as the two previous cars proved when they over took....
Cycling infrastructure does not force drivers to break the law, drivers are the reason they break the law, no one else.
Ah but taking pictures of things to defy the man (avoid a fine) is righteous. Taking pictures of people to grass on them to the cops (perhaps...
Never had a Shimano QR fail on me. They just work. And the top end ones look good too....
If you're only looking at the guy in front of you then you're going to crash whatever brakes you have, you need to look beyond them to anticipate...
As a woman, this works great for me! My chain broke once, and a kind guy stopped with a chain breaker and sorted it all out for me. We stopped at a...
Same. I also have gone through a bunch of their tyres, and only the extralight disappointed (torn sidewall) but the standards are fantastic....
thanks for the ideas....
Indeed - but it's no more inconsistent than our current road design - very often UK high streets are "for shopping" and also a busy through route....
If you ask the world's leading economic commentators how many people have been rescued from abject poverty by capitalism the average answer would...