Cycling Clubs invited to race Atlantic Roller Racing challenge at Cycle Show - and win great prize

Cycling clubs can battle it out on Sharp's Brewery four-man roller racing rig plus Doom Bar Airstream at NEC next month

by Simon_MacMichael   August 24, 2014  

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Cornwall-based Sharp's Brewery, best known for its Doom Bar cask ale, will be heading to the Cycle Show once again at Birmingham's NEC from September 26-28 - and this year, they'll be bringing their new Doom Bar Airstream to help lubricate thirsty punters, as well as introducing a cyling challenge with great prizes on offer.

The Atlantic Roller Racing rig allows four riders to race against each other at the same time, either in a head to head format or as a Devil Takes The Hindmost race, and it makes its debut at the show.

On the Saturday afternoon, cycling clubs from across the UK are invited to enter four riders into the inaugural Atlantic Roller Racing challenge. Just 16 teams will take part, but there are still places available and a great first prize on offer.

The winning team will get a weekend in the Cornish town of Rock, where Sharp's is based, plus dinner including drinks at Nathan Outlaw's Mariners Rock as well as a ride with Yanto Barker of Team Raleigh, one of Britain's top domestic riders.

Head over here to get your club entered. Don't forget that road.cc readers get a discount on tickets for the show. To book tickets for £11.50 instead of the usual £13.00, enter the code RCC when prompted here.