A cyclist and app developer has come up with an iPhone app that sends out an alert if a disaster such as a crash happens while you're out for a ride.
Ross McCracken says the idea for Find Me Fast "came from riding in deserted and quiet areas alone whilst thinking: 'If I crashed over that barrier or into that ditch would anyone find me?'"
The way it works is simple. You activate the app at the beginning of your ride and if it doesn't detect motion for a set time it sounds an audible alarm on your phone. If you don't respond to that alarm, the app sends a text to your chosen emergency contact with your location and a link to Google Maps.
There is also a manual SOS option. With two clicks the user can send the nature of their emergency and their location to call for assistance. "Easier, quicker and more accurate than trying to explain over the phone where you are!" says McCracken.
You can use location-sharing apps such as Glympse, or the ride-following function of the most recent Garmin GPS units so that someone at home can keep an eye on where you are, but we like the idea of an app that sends an alert if you're stationary for too long. Just don't leave your phone in your saddle bag at a pub stop.
Our official grumpy Northerner, John has been riding bikes for over 30 years since discovering as an uncoordinated teen that a sport could be fun if it didn't require you to catch a ball or get in the way of a hulking prop forward.
Road touring was followed by mountain biking and a career racing in the mud that was as brief as it was unsuccessful.
Somewhere along the line came the discovery that he could string a few words together, followed by the even more remarkable discovery that people were mug enough to pay for this rather than expecting him to do an honest day's work. He's pretty certain he's worked for even more bike publications than Mat Brett.
The inevitable 30-something MAMIL transition saw him shift to skinny tyres and these days he lives in Cambridge where the lack of hills is more than made up for by the headwinds.