Footon-Servetto-Fuji lays bare new kit

ProTour team's 2010 kit takes term 'skinsuit' to another level

by Simon_MacMichael   January 11, 2010  

Footon-Fuji-Servetto 2010 team kit (copyright Footon-Fuji-Servetto)

Team Sky’s glitzy launch in London last week is likely to be talked about for a long time to come, this weekend fellow ProTour team Footon-Servetto-Fuji similarly staged a launch that is likely to linger long in the memories of those who attended, albeit for different reasons.

The English version of the team’s website described the launch, which took place in the Hoznaya, Cantabria, as “astonishing” – perhaps not the best choice of translation from the original Spanish, but one that in the circumstances seems entirely appropriate.

Seemingly taking its inspiration from the movies The Italian Job, The Mask of Zorro and The Full Monty – bear with us, it will all become clear – proceedings got under way before an audience numbered in the hundreds with the showing of a short film, Cycling Transporter, which had champion rally driver Dani Sordo showing off his driving skills as he led a gang attempting to hijack an armoured car apparently laden with gold.

Making good its escape, the armoured van was then shown arriving outside the hotel where the team’s launch was taking place, at which stage the riders, dressed in black skinsuits and capes, appeared on stage escorting the van’s cargo – which turned out to be nothing less than the team’s 2010 bike, which adopts a rather blingtastic gold, white and black colour scheme.

The best was yet to come, however. Cycling, as we all know, is a sport prone to the odd fashion disaster. That shirt that looked so good on a tanned and fit rider in fully co-ordinating team kit during the Tour de France may not look so great after you’ve gone out and bought it and worn it with mismatched shorts, socks, helmet and mitts and then hopped onto a bike of yet another colour.

And while weekend warriors may be forgiven for the odd fashion faux-pas, every few years, a pro team itself comes out with a new kit that almost defies description. Last night, Footon-Servetto-Fuji was that team.

Officially, the colour scheme, dreamt up by the artist Dario Urzay, is described as gold and black, but the former seems much closer to – how shall we put this – fleshtone. And the main motif on the shirt is a large, black footprint. All of which means that any rider wearing the kit looks like a giant has discovered them in the altogether and, outraged, has decided to stamp on them. With the foot he's just dipped in a big pool of black ink.

It could be that the lighting at the launch venue gives an unfavourable impression of the kit, or that once the season gets going and the riders are able to start working a bit more on their cyclist tans, it won’t look so much that they are fitter-than-average members of a naked bike ride, especially come the Team Time rial that kicks off this year's Vuelta in Seville. 
 

15 user comments

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that doesnt look good at all, not sure how many cycling fans you will see riding around in that kit.

not all carbon is the same.

Jon Burrage's picture

posted by Jon Burrage [1080 posts]
11th January 2010 - 15:12

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I bet the national champions of the team are glad they can wear their countries colours instead

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stuke's picture

posted by stuke [300 posts]
11th January 2010 - 16:21

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It's certainly an incentive to do well at the nationals - shame they've all got half a year to wait

Tony Farrelly's picture

posted by Tony Farrelly [4131 posts]
11th January 2010 - 16:53

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thems not a good look eh!.. almost as bad as that one quite a few years ago, cant remember what team it was off the top of my head but it resembled a pair of denim dungarees..bad enough at the best of times but as a cycling jersey, jeeez.

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posted by Fringe [1081 posts]
11th January 2010 - 17:12

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ah yes the denim look - that was Carrera, Stephen Roche wore it… that was quite classy by comparison to this B)

Tony Farrelly's picture

posted by Tony Farrelly [4131 posts]
11th January 2010 - 17:19

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black and gold.. black and gold.. sing it with me!

posted by Alankk [121 posts]
11th January 2010 - 19:41

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Maybe you should get a set for the next Friday schwag give away!

AT least they will be noticed....

Blackhound's picture

posted by Blackhound [435 posts]
11th January 2010 - 21:30

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Good idea!

Tony Farrelly's picture

posted by Tony Farrelly [4131 posts]
11th January 2010 - 22:03

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How long until they decide to add a green fig leaf over the crotch area?

posted by Old Cranky [276 posts]
12th January 2010 - 14:21

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I do like the bike paintjob though, proper bling!!

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stuke's picture

posted by stuke [300 posts]
12th January 2010 - 14:40

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have you seen their website, looks like a washing machine detergent advert (with music). im a fan already Big Grin

Fringe's picture

posted by Fringe [1081 posts]
12th January 2010 - 14:47

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I can't stop laughing. This could be the worst kit ever.

mr-andrew's picture

posted by mr-andrew [294 posts]
12th January 2010 - 18:17

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At least it's getting some attention, lets see what that looks like out on the road.

CliveDS's picture

posted by CliveDS [37 posts]
12th January 2010 - 19:52

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I wonder if we'll all look at it differently should Footon-Servetto start kicking arse this year? Even if I liked the kit the whole Footon/futon bit is going to be an impediment to me being able to take them completely seriously

hammergonewest's picture

posted by hammergonewest [105 posts]
12th January 2010 - 21:28

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I've come late to this baiting. I hadn't noticed this kit until stage 2 of the Tour. My ten year old son said " Dad.. That bloke on the right - is he naked...?" Poor sods. Imagine getting the call to join the Tour and then been given that kit to wear for three weeks..The whole team looks as if they're Batman's latest enemy - The Butterscotch Riddler.

Silly me. You're probably right....

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posted by MercuryOne [1013 posts]
7th July 2010 - 11:59

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