Bike firm's gesture after Chieveley cancellation...

Bike retailers Evans has decided to give riders a discount on its upcoming Ride It! events following yesterday's cancellation of the Chieveley event.

As we reported yesterday, the Chieveley event fell victim to the on-going chilly weather. Nevertheless, Evans tells us that until the end of next week (17th of  January) they're offering £2.50 off all 2010 event pre-entries (excludes TCR show combined tickets & King of the Downs entries).

To get the discount,  just enter code BIGFREEZE on the firm's website when booking a Ride It! event.

More information can be found on the Ride It! Blog, which has full details of the year-round series of sportive and off-road rides.

The next event in the Ride It! Series is due to take place at Rochdale in Lancashire at the end of this month, and further events are scheduled throughout the year.