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Canadian brand Argon 18 to join the pro ranks in supporting the German professional continental team

Netapp-Endura will merge into Bora-Argon 18 at the start of 2015, it has been confirmed today. The German professional continental team will be backed by Montreal-based bicycle manufacturer Argon 18 and Bora, a German maker of high-end kitchen worktop extractors.

Argon 18 revealed they would be joining the professional ranks earlier this month, but they can now confirm they have signed a three-year deal to support the team with bikes.

“We chose this team because we firmly believe it will confirm our standing as a leading and innovative bike brand on a worldwide scale,” says Gervais Rioux, Olympic athlete and founder of Argon 18. “NetApp-Endura is a Pro Continental team that comprises some 20 riders and has an impressive international race calendar.”

The Netapp-Endura team was awarded a wildcard entry into the 2014 Tour de France and turned in some impressive results. Most notably 26-year-old Leopold König, who put in a stellar performance to finish 7th overall, with a podium spot at the summit finish on stage 13, Saint-Étienne to Chamrousse, and 5th in the time trial behind Tony Martin.

“Now that the team will be riding Argon 18 bikes, we’ll have the best possible allies to help us develop innovative new technologies and, consequently, better products for the team to use,” adds Gervais Rioux.

Willi Bruckbauer, founder of BORA talks about the motives for sponsoring a cycling team: "We are a healthily growing company. This long-term partnership will serve to introduce BORA to a broader public and to support our export offensive.

“The name right in professional cycling is perfectly suited for this venture and the team of team manager Ralph Denk is also ideally suited to the BORA company. It is inspired by a similar passion, does not shy away from competition with the major league and strives to the top from its regional roots.

“During the past few years we structured our plan incrementally, initially as a partner of the team and meanwhile with TV advertising during cycle races in many European countries, this year’s highlight being the only German professional team at the Tour de France in pursuit of the yellow jersey. Now is the perfect time to become a name sponsor."

That means you can expect to see the team riding Argon 18’s current flagship Gallium Pro, a 790g carbon fibre frame with oversized main tubes and skinny stays, internal cable routing and their novel 3D height adjustment system, which allows spacers to be added or removed to customise the height of the frame at the front. Read more about the bike here. 

Read the full statement here. 

David has worked on the road.cc tech team since July 2012. Previously he was editor of Bikemagic.com and before that staff writer at RCUK. He's a seasoned cyclist of all disciplines, from road to mountain biking, touring to cyclo-cross, he only wishes he had time to ride them all. He's mildly competitive, though he'll never admit it, and is a frequent road racer but is too lazy to do really well. He currently resides in the Cotswolds.

12 comments

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vsmith1 [61 posts] 1 year ago
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Does that mean we'll call them BANE for short? Bora-Argon Netapp-Endura.

Where's Iron Man now?

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glynr36 [637 posts] 1 year ago
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vsmith1 wrote:

Does that mean we'll call them BANE for short? Bora-Argon Netapp-Endura.

Where's Iron Man now?

You are aware Bane is in Batman, not Iron Man....
Besides that theres also the DC/Marvel difference too.

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cub [86 posts] 1 year ago
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I like argon18; simple understated bikes, they look great.

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redmeat [149 posts] 1 year ago
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Strontium, Beryllium, Bora Argon18...

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vsmith1 [61 posts] 1 year ago
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Oops!

Fancy being the wrong universe.

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stenmeister [251 posts] 1 year ago
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That bloody 'extracting steam without a cooker hood' advert is back in my head again.  20 Make it stop.

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farrell [1950 posts] 1 year ago
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stenmeister wrote:

That bloody 'extracting steam without a cooker hood' advert is back in my head again.  20 Make it stop.

Yeah, those adverts late at night are like the upper class version of the steam mop adverts.

Never in a million years would you think about it, but once you keep seeing the advert the desire rises up to a level where you find yourself almost needing one.

Thankfully though, I've never created a pasta dish out of Sidi cycling shoes.

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Markus [49 posts] 1 year ago
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Cooktop extractors of all things. Who would have guessed. I was thinking Campagnolo when I read the headline. As in Bora wheels.
Meanwhile, over at Team Belkin:

http://www.teambelkin.com/teamnews/team-belkin-and-team-brandloyalty-sig...

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cavasta [216 posts] 1 year ago
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Oh dear. That name is bound to cause problems for professional language manglers Liggett and Sherwen. Get ready for Boragon 18, Bargain 18, Boragin 18, etc.

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Him Up North [235 posts] 1 year ago
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I predict another boring team kit.

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MartyMcCann [223 posts] 1 year ago
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Team Bora- at least they will have plenty of fans...  3

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Edgeley [323 posts] 1 year ago
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damn, NetApp are one of the companies I work with, and I was rather hoping for some bike related hospitality. Ah well.