Netapp-Endura set to change to Bora-Argon 18 for 2015

Canadian brand Argon 18 to join the pro ranks in supporting the German professional continental team

by David Arthur   July 30, 2014  

Netapp-Endura will merge into Bora-Argon 18 at the start of 2015, it has been confirmed today. The German professional continental team will be backed by Montreal-based bicycle manufacturer Argon 18 and Bora, a German maker of high-end kitchen worktop extractors.

Argon 18 revealed they would be joining the professional ranks earlier this month, but they can now confirm they have signed a three-year deal to support the team with bikes.

“We chose this team because we firmly believe it will confirm our standing as a leading and innovative bike brand on a worldwide scale,” says Gervais Rioux, Olympic athlete and founder of Argon 18. “NetApp-Endura is a Pro Continental team that comprises some 20 riders and has an impressive international race calendar.”

The Netapp-Endura team was awarded a wildcard entry into the 2014 Tour de France and turned in some impressive results. Most notably 26-year-old Leopold König, who put in a stellar performance to finish 7th overall, with a podium spot at the summit finish on stage 13, Saint-Étienne to Chamrousse, and 5th in the time trial behind Tony Martin.

“Now that the team will be riding Argon 18 bikes, we’ll have the best possible allies to help us develop innovative new technologies and, consequently, better products for the team to use,” adds Gervais Rioux.

Willi Bruckbauer, founder of BORA talks about the motives for sponsoring a cycling team: "We are a healthily growing company. This long-term partnership will serve to introduce BORA to a broader public and to support our export offensive.

“The name right in professional cycling is perfectly suited for this venture and the team of team manager Ralph Denk is also ideally suited to the BORA company. It is inspired by a similar passion, does not shy away from competition with the major league and strives to the top from its regional roots.

“During the past few years we structured our plan incrementally, initially as a partner of the team and meanwhile with TV advertising during cycle races in many European countries, this year’s highlight being the only German professional team at the Tour de France in pursuit of the yellow jersey. Now is the perfect time to become a name sponsor."

That means you can expect to see the team riding Argon 18’s current flagship Gallium Pro, a 790g carbon fibre frame with oversized main tubes and skinny stays, internal cable routing and their novel 3D height adjustment system, which allows spacers to be added or removed to customise the height of the frame at the front. Read more about the bike here. 

Read the full statement here. 

12 user comments

Oldest firstNewest firstBest rated

Does that mean we'll call them BANE for short? Bora-Argon Netapp-Endura.

Where's Iron Man now?

vsmith1's picture

posted by vsmith1 [57 posts]
30th July 2014 - 10:36

50 Likes

vsmith1 wrote:
Does that mean we'll call them BANE for short? Bora-Argon Netapp-Endura.

Where's Iron Man now?

You are aware Bane is in Batman, not Iron Man....
Besides that theres also the DC/Marvel difference too.

glynr36's picture

posted by glynr36 [484 posts]
30th July 2014 - 11:08

49 Likes

I like argon18; simple understated bikes, they look great.

posted by cub [67 posts]
30th July 2014 - 11:10

42 Likes

Strontium, Beryllium, Bora Argon18...

posted by redmeat [91 posts]
30th July 2014 - 11:40

48 Likes

Oops!

Fancy being the wrong universe.

vsmith1's picture

posted by vsmith1 [57 posts]
30th July 2014 - 12:44

38 Likes

That bloody 'extracting steam without a cooker hood' advert is back in my head again. Crying Make it stop.

stenmeister's picture

posted by stenmeister [64 posts]
30th July 2014 - 13:10

31 Likes

stenmeister wrote:
That bloody 'extracting steam without a cooker hood' advert is back in my head again. Crying Make it stop.

Yeah, those adverts late at night are like the upper class version of the steam mop adverts.

Never in a million years would you think about it, but once you keep seeing the advert the desire rises up to a level where you find yourself almost needing one.

Thankfully though, I've never created a pasta dish out of Sidi cycling shoes.

posted by farrell [1526 posts]
30th July 2014 - 13:14

35 Likes

Cooktop extractors of all things. Who would have guessed. I was thinking Campagnolo when I read the headline. As in Bora wheels.
Meanwhile, over at Team Belkin:

http://www.teambelkin.com/teamnews/team-belkin-and-team-brandloyalty-sig...

Zombies don't ride bikes.

posted by Markus [41 posts]
30th July 2014 - 14:24

22 Likes

Oh dear. That name is bound to cause problems for professional language manglers Liggett and Sherwen. Get ready for Boragon 18, Bargain 18, Boragin 18, etc.

cavasta's picture

posted by cavasta [209 posts]
30th July 2014 - 18:30

25 Likes

I predict another boring team kit.

Him Up North's picture

posted by Him Up North [232 posts]
30th July 2014 - 20:29

23 Likes
Otis Bragg's picture

posted by Otis Bragg [126 posts]
30th July 2014 - 23:03

16 Likes

damn, NetApp are one of the companies I work with, and I was rather hoping for some bike related hospitality. Ah well.

Edgeley

posted by Edgeley [174 posts]
31st July 2014 - 9:24

12 Likes