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Video: National Express ‘blind spot’ sticker spotted – but how useful is it?

A contribution to cycle safety, a well-intentioned idea poorly executed or just alibi-creation?

Remember our story last month reporting how coach operator National Express wanted the public to vote on which of two designs of sticker warning cyclists of its vehicles’ blind spots it should adopt? A road.cc reader has spotted the final design on one of its coaches – and he’s not impressed.

The design chosen was the yellow triangle bordered in red that appears in the picture above with a drawing of a bicycle and the words, “Caution: Blind Spots” and, underneath, “Please take care.”

It was one of two designs put forward by National Express after consulting with a focus group of cyclists by National Express and staff from the sustainable transport charity Sustrans, which hosted the vote.

We were sent the above picture of a coach with the sticker by John Smith, who also uploaded a video of the vehicle to YouTube.

He said: “I saw my first 'National Express' sticker today. I can report that they are near enough useless. The only reason I saw it is because I was specifically looking out for it (I have been ever since hearing there was a new design).”

Outlining the reasons why he felt underwhelmed by the sight of the sticker, he said: “It's too small to read, it’s too low to be seen by a cyclist,” and “the back of National Express buses are already full of 'stuff'.”

What do you think? Now you’ve seen one, do the stickers make a contribution to the safety of cyclists, is this a well-intentioned gesture that has been poorly executed, or is this just yet another road transport company getting its excuses ready in advance so it can say a dead cyclist was warned?

Let us know in the comments below.

Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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39 comments

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glynr36 replied to GrahamSt | 9 years ago
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GrahamSt wrote:
Scoob_84 wrote:

Premixed concrete doesn't.

And is there are reason that can't be delivered at off-peak times? Or transported in smaller loads? Or mixed on site?

I assume they never use concrete in Paris.
Do they just stick buildings together with ripe Camembert and a gallic shrug?  3

Cost, the same as why deliveries at night will cost more.
Make someone work nights and you'll have to pay them more typically (especially if they're on an existing contract).
Smaller transport loads push up the cost/tonne overall too.
These prices get pushed on to the consumer (commercial or otherwise).

It's not as black and white as just deciding lorries can only be making deliveries from 2200-0700, you'd be changing a lot of peoples lifestyles and ways of working. Stuff like that doesn't just happen over night, as well as pushing up costs overall.
I think theres a better option around somewhere than night deliveries only, but at some point someone has to pay for what ever happens, and you can be certian in terms of businesses that'll be the customer/consumers.

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Yorkshie Whippet replied to JeevesBath | 9 years ago
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JeevesBath wrote:

...........

Well, I don't actually live in London nor do a large number of other cyclists. I would still have to deal with the HGVs where I live, unless you are proposing a blanket ban on HGVs across the entire country at peak times every day (not just 'public holidays').

Here here. Apparently despite my ranting about HGV's in West Yorkshire, dickhead drivers are only a problem in London. Mind you the level of peoples cycling ability sometimes leaves me cringing.

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GrahamSt replied to JeevesBath | 9 years ago
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JeevesBath wrote:

Well, I don't actually live in London nor do a large number of other cyclists.

Neither do I. The reason I mentioned London is that Bojo the Clown said a while back that he considering such a ban in London:
https://www.youtube.com/watch?v=HofZd9vOchA

And as Chris Boardman says London is a focal point. If you can fix things there then you can roll it out countrywide:
https://www.youtube.com/watch?v=MV-ImMSfNwc

JeevesBath wrote:

I would still have to deal with the HGVs where I live, unless you are proposing a blanket ban on HGVs across the entire country at peak times every day (not just 'public holidays').

All cities and large towns - yes, certainly. Blanket peak hour ban.
The primary danger is in densely populated areas so it makes sense to tackle them specifically.

I'm not sure we could dare go as far as France and ban HGVs on ANY road at weekends and holidays - but that would be a nice bonus.

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GrahamSt replied to glynr36 | 9 years ago
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glynr36 wrote:

Cost, the same as why deliveries at night will cost more.

Yep, it'll cost more, but only because killing people is free.  7

But the good thing about a free market is that it would adapt to these changes. Competitive companies would soon find ways to lower costs again by rethinking/reorganising their deliveries, making better use of storage, and using alternative transport for inner city delivery.

One thing to think about: how many on-site fatalities does a construction firm think is acceptable when they are building something? How many staff deaths would be acceptable to fill the shelves at a supermarket?

None. Obviously.

So why then is it acceptable for a number of cyclists and pedestrians to be killed in those very same processes?

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FluffyKittenofT... | 9 years ago
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It could be a heck of a lot worse (and many such stickers are). And at least its not on a small van.

Too small though.

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FluffyKittenofT... replied to GrahamSt | 9 years ago
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GrahamSt wrote:
glynr36 wrote:

Cost, the same as why deliveries at night will cost more.

Yep, it'll cost more, but only because killing people is free.  7

But the good thing about a free market is that it would adapt to these changes. Competitive companies would soon find ways to lower costs again by rethinking/reorganising their deliveries, making better use of storage, and using alternative transport for inner city delivery.

One thing to think about: how many on-site fatalities does a construction firm think is acceptable when they are building something? How many staff deaths would be acceptable to fill the shelves at a supermarket?

None. Obviously.

So why then is it acceptable for a number of cyclists and pedestrians to be killed in those very same processes?

Seems a valid point. "Economic reality" should also include the full costs of things, including all the 'externalities' or its not being based on honest accounting.

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PhilRuss | 9 years ago
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[[[[[ Well at least it's a politely worded little thing. And it's situated down low (along the sight-line of a dwarf on a bike). And well-outnumbered by seven or eight other stickers for us all to ogle....no, mikeprytherch, these stickers DO to some extent absolve drivers of responsibility for deleting cyclists, in some cases. And that's some cases too many.
I've always thought it strange how bus-drivers must, and do, have a near-side mirror view of their passengers---and cyclists---which works perfectly well. Is it rocket science?

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giff77 | 9 years ago
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Passed an artic pulling a trailer this evening on the A66. On the back was a sticker in the bottom left of the door worded Danger Zone and Do Not Pass. I think that this one is more offensive and more likely to be used to absolve the driver of any wrong doing than the National Express one. Tried to take a pic but camera shake wouldn't allow for it.

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A V Lowe replied to GrahamSt | 9 years ago
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In Paris they do not demolish the old buildings and build massive blocks in their place. There is thus less massive muck shift from demolition and less massive material import - the source of the trucks with the greatest propensity to kill & maim. Part of this is because of the weight restrictions on vehicles entering the city.

Large vehicles delivering retail goods generally do not enter the city centre - it simply is not viable for an operator to have £300,000 worth of tractor & trailer grinding around at well below the 80Kph it does on the motorway, eating up the driver's working time, and fuel. These trucks decant into smaller vehicles for distribution, and only the construction industry uses maximum weight trucks - the 4-axle 32T truck being the 'currency', because they can get cheap Class C drivers from agencies to fill the sporadic demand from construction. Class E drivers can get nice regular and clean work on trunk haul 44T trucks, at better rates, and the better drivers naturally go for the better jobs.

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