Trek Bikes invite public to Silverstone product launch

Your chance to see the 2015 bikes and products from Trek, Bontrager and Electra Bikes

by David Arthur @davearthur   June 18, 2014  

Trek 1 Series range

For the second year running Trek will be opening the doors of its 2015 Trek World product launch, taking place at the Silverstone Circuit on 19th July, to members of the public.

Trek World is the only place to see the latest 2015 bikes and products from Trek and Bontrager and this year the two brands will be joined by Electra Bikes. Traditionally these shows are limited to retailers and magazine journalists, so it really is a rare opportunity to see the very latest products before they’re available in the shops.

As well as seeing the latest bikes and clothing, there will be Trek Precision Fit demonstrations and women’s cycling presentations throughout the day.

Open to the public for just one day, Saturday 19th July, it’s free to attend but you do need to register in advance or pay a fiver on the door. Spaces are going to be limited so it’s advised you book early to avoid disappointment. 

The show runs from 10am to 4pm. You can register at

2 user comments

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A group of us cycled in to this last year. Two of the riders were on Trek bikes. None of the trek staff could be bothered with any of us. A fiver for entry on the day???? Five quid to look at next years bikes and be ignored. No thanks.

AL We ride bikes and eat cakes. Sometimes in that order.

Polocini's picture

posted by Polocini [28 posts]
19th June 2014 - 21:52


Many industry commanders observe brand-new item progress as being a proactive process exactly where sources are generally invested in distinguish market place alterations along with seize upon brand-new item options prior to many people occur (in compare with a reactive strategy in which absolutely nothing is completed till issues occur or maybe this competition highlights a innovation).

saleeena's picture

posted by saleeena [2 posts]
18th September 2014 - 13:57