Here’s an impressive collection of sunburned noses masquerading as a slightly daft video about the tonsorial grooming habits of members of the Omega Pharma - Quick-Step team.
As you can see from the video, making sure your hair is just right is a vital part of the day for riders in the style-conscious Belgian-based team. You’ve got to look good for those moments between leaving the hotel and pulling on a bike helmet.
It’s especially important when you’re at the Giro d’Italia. The race may not finish in Italy’s fashion capital of Milan this year, but it’s been close enough to remind riders that being immaculately turned out is a vital part of the Italian Way.
However, we don’t want to sound like your mum, lads of OPQS, but if someone scattered you among a dozen similarly skinny regular blokes and asked who was most likely to develop nasal skin cancer, you’d be the ones pointed out.
Do you need us to send you a care package of SPF 50?
Our official grumpy Northerner, John has been riding bikes for over 30 years since discovering as an uncoordinated teen that a sport could be fun if it didn't require you to catch a ball or get in the way of a hulking prop forward.
Road touring was followed by mountain biking and a career racing in the mud that was as brief as it was unsuccessful.
Somewhere along the line came the discovery that he could string a few words together, followed by the even more remarkable discovery that people were mug enough to pay for this rather than expecting him to do an honest day's work. He's pretty certain he's worked for even more bike publications than Mat Brett.
The inevitable 30-something MAMIL transition saw him shift to skinny tyres and these days he lives in Cambridge where the lack of hills is more than made up for by the headwinds.