We know you've all been waiting for this ever since we trailed it last month - the full video for The Road, the official anthem of the Grand Départ of the 2014 Tour de France. It features two of Yorkshire's finest, singer-songwriter Alistair Griffin and Kimberley Walsh from Girls Aloud.
There's the odd bike in the video - as well as perhaps the most iconic British car of all time, a silver Aston Martin DB5 as featured in the James Bond film Goldfinger - but mainly it's about Walsh and Griffin looking moody, to match the Yorkshire scenery.
Apart from a woman on a Pashleyesque bicycle - or perhaps an actual Pashley, the shots are so fleeting it's difficult to tell - and a rather ragtag peloton flashing by towards the end, it's unclear what the song has to do with cycling at all, let alone the Tour de France Grand Départ.
So, harking back to the Juke Box Jury days, what do you reckon? Hit, miss or maybe?
By the way, if you want a song and video to promote a bike race, we reckon this one from the 2011 Giro Donne by Milan-based Bastian Contrari featuirng Irene Viboras is hard to beat, if only for its sheer exuberance - and of course, the fact it features actual cyclists and bike racing. It's in Italian, but we think the spirit shines through.
Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.