Tis the season for a Santa-based publicity gimmick and folding electric bike maker GoCycle is making the most of it. If you are out and about in central London today look out for 30 GoCycle Santas delivering presents.
The thirty-strong Gocycle Santas will take on central London on Wednesday, 9th December. According to the press release they'll be bringing high-speed Christmas cheer (well relatively high speed) to Oxford Street, Winter Wonderland, Harrods, Selfridges and more.
The Gocycle Santas will be stopping at the following London landmarks.
11.00 am Waterloo train station
12.45 pm Harrods
3.30 pm Selfridges followed by Oxford Street ride
5.00 pm Trafalgar Square
5.30pm Waterloo Train Station
Actually, if you do spot one they are well worth a look. The GoCycle is a rechargeable folding electric bike that really does seem to have raised the bar for this type of bike. We had a quick gander at one at Eurobike where it carted off the Gold Design Award (but we're not holding that against it). GoCycle reckon that running costs are lower than using public transport. Okay, that doesn't mean it's cheap though.
We look forward to testing one. You can find out more about GoCycle at www.gocycle.com.
Plucked from the obscurity of his London commute back in the mid-Nineties to live in Bath and edit bike mags our man made the jump to the interweb back in 2006 as launch editor of a large cycling website somewhat confusingly named after a piece of navigational equipment. He came up with the idea for road.cc mainly to avoid being told what to do… Oh dear, issues there then. Tony tries to ride his bike every day and if he doesn't he gets grumpy, he likes carbon, but owns steel, and wants titanium. When not on his bike or eating cake Tony spends his time looking for new ways to annoy the road.cc team. He's remarkably good at it.