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In a Remi Gaillard-esque advert a bunch of dreary commuters have their journey brightened up

Tesco Mobile are channeling French comedian and general madman Remi Gaillard and featuring cyclists in their new #BanishAverage advertising campaign.

DJ from the 90s, actor, and reality TV dabbler, Goldie, emerges from who-knows-where to front the campaign. The golden toothed electronic musician rides shotgun in a truck while a rather eccentric-looking girl rides an exercise bike in the back.

In the advert, which you can see below, seven unwitting commuters are filmed at 5pm on a dreary afternoon. They are overtaken by a man riding a penny-farthing and are then greeted by Goldie, hanging out of the truck.

A group of cyclists later catch up with the commuters as they come to a faux finish line, á la Gaillard’s video which we’ve got for you at the end of this article, complete with bunting, banners and confetti.

The production company responsible for the advert, Indy8, were unavailable to comment on the whether or not the commuters in the video are genuinely unwitting cyclists, or whether they’re actors who are being paid to play along jovially.

We're reluctant to suspend our disbelief, because as you can see in the video below, the response of the cyclists in Gaillard’s prank are not entirely positive. Well except for the last guy, he loves it.

 

Elliot joined team road.cc bright eyed, bushy tailed, and straight out of university.

Raised in front of cathode ray tube screens bearing the images of Miguel Indurain and Lance Armstrong, Elliot's always had cycling in his veins.
His balance was found on a Y-framed mountain bike around South London suburbs in the 90s, while his first taste of freedom came when he claimed his father's Giant hybrid as his own at age 16.

When Elliot's not writing for road.cc two wheels are still his favoured mode of transport; these days over the undulating streets of Madrid.

14 comments

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Flying Scot [908 posts] 1 year ago
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No seatbelt Goldie.....

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John_the_Monkey [436 posts] 1 year ago
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Reminds me a bit of the news stuff from the Eric Andre show too, for that matter. (http://video.adultswim.com/the-eric-andre-show/battling-news-anchors.html)

If something as full on as the French prank happened here, I'd think I was on course for being duffed up, or pushed into a canal by Dom Joly, personally.

Still, the Goldie one is pretty good natured. And I really liked Metalheadz.

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northstar [1108 posts] 1 year ago
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So how much did tesco pay you?

Can the last one out turn the lights off...

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allez neg [497 posts] 1 year ago
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Timeless was a cool album, 'Angel' still gives my woofers a good workout from time to time.

And now he's doing ads for Tesco.  13 I guess edgy doesn't pay the mortgage.

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carlosjenno [44 posts] 1 year ago
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And the very last one, as she's looking backwards, the car heading towards her, indicating right, turns across her and knocks her off.

They didn't show that bit.

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kevarino [22 posts] 1 year ago
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Love it, looks like they had fun.  41

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carlosjenno [44 posts] 1 year ago
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Otherwise, brilliant!

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FurnaceMedia [19 posts] 1 year ago
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Ush [584 posts] 1 year ago
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Reminds me of this (filmed in Montréal)

https://www.youtube.com/watch?v=t428pcMfs8I

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severs1966 [293 posts] 1 year ago
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"whether [...] the commuters in the video are genuinely unwitting cyclists, or whether they’re actors"

Am I alone in finding the answer to this question completely self-evident?

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neildmoss [264 posts] 1 year ago
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Oooh lovely.

The ASA can get all frothy and cite "socially irresponsible" cycling again.

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Mr Agreeable [166 posts] 1 year ago
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Goldie's taken the money and run many, many times before this, and good luck to him. Eastenders anyone?

As for the advert, it's a good example of taking someone else's nice idea and systematically pummelling the charm out of it. It'd make excellent fodder for sweary industry blog CopyC***s, if it were still active.

http://tinyurl.com/nccu23g

Still, looking forward to the sequel with Doc Scott doing a flypast in a gyrocopter.

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hood [117 posts] 1 year ago
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tesco, goldie, bikes, what a combo! LOL

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fancynancy [78 posts] 1 year ago
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Go through Lewisham on my commute to & from work, Darn! Would have loved it!!!! Great ad  41