Who puts out the most power, a top racing cyclist or a rock drummer? In this video, ‘Energy Battle’, energy company Eneco’s ‘Ministry of Sustainability’ aims to find out.
The video’s in Flemish, but it’s pretty obvious what’s going on. Lotto Belisol rider Jurgen Van den Broeck is pitched in a battle of power output against Stéphane Misseghers, drummer of rock band dEUS (the Belgian Elbow, according to Q magazine).
The Ministry of Sustainability series of ads for Eneco features three teenagers - Brecht, Kero and Ine - coming up with crazy plans for sustainable energy solutions. That’s them in the video, demonstrating that teenage TV presenters are annoying even across a language barrier. (And they can get off my lawn too.)
Katrien Denef, PR manager for Eneco Belgium said: "The idea of the "energy battle between cyclist and drummer" was created by our advertising agency Dallas. We thought this was a great idea because it's about cycling, a sustainable sport, which we care about a lot. We organize the race of the Low Countries, the Eneco Tour.
“We chose Jurgen Van den Broeck because he's thought to be the next yellow jersey of Belgium. He's a top rider who's also a nice person. We put him next to dEUS drummer Stéphane Misseghers to see who produces the most energy in thirty seconds.”
Who wins? You’ll have to watch the video.
Our official grumpy Northerner, John has been riding bikes for over 30 years since discovering as an uncoordinated teen that a sport could be fun if it didn't require you to catch a ball or get in the way of a hulking prop forward.
Road touring was followed by mountain biking and a career racing in the mud that was as brief as it was unsuccessful.
Somewhere along the line came the discovery that he could string a few words together, followed by the even more remarkable discovery that people were mug enough to pay for this rather than expecting him to do an honest day's work. He's pretty certain he's worked for even more bike publications than Mat Brett.
The inevitable 30-something MAMIL transition saw him shift to skinny tyres and these days he lives in Cambridge where the lack of hills is more than made up for by the headwinds.