Video: Lotto's Jurgen Van den Broeck takes on dEUS drummer Stéphane Misseghers in a battle of power
Belting it out on the bike versus the skins
Who puts out the most power, a top racing cyclist or a rock drummer? In this video, ‘Energy Battle’, energy company Eneco’s ‘Ministry of Sustainability’ aims to find out.
The video’s in Flemish, but it’s pretty obvious what’s going on. Lotto Belisol rider Jurgen Van den Broeck is pitched in a battle of power output against Stéphane Misseghers, drummer of rock band dEUS (the Belgian Elbow, according to Q magazine).
The Ministry of Sustainability series of ads for Eneco features three teenagers - Brecht, Kero and Ine - coming up with crazy plans for sustainable energy solutions. That’s them in the video, demonstrating that teenage TV presenters are annoying even across a language barrier. (And they can get off my lawn too.)
Katrien Denef, PR manager for Eneco Belgium said: "The idea of the "energy battle between cyclist and drummer" was created by our advertising agency Dallas. We thought this was a great idea because it's about cycling, a sustainable sport, which we care about a lot. We organize the race of the Low Countries, the Eneco Tour.
“We chose Jurgen Van den Broeck because he's thought to be the next yellow jersey of Belgium. He's a top rider who's also a nice person. We put him next to dEUS drummer Stéphane Misseghers to see who produces the most energy in thirty seconds.”
Who wins? You’ll have to watch the video.