Video: Lotto's Jurgen Van den Broeck takes on dEUS drummer Stéphane Misseghers in a battle of power

Belting it out on the bike versus the skins

by John Stevenson   March 28, 2014  

Jurgen Van den Broeck vs Stephane Misseghers still.png

Who puts out the most power, a top racing cyclist or a rock drummer? In this video, ‘Energy Battle’, energy company Eneco’s ‘Ministry of Sustainability’ aims to find out.

The video’s in Flemish, but it’s pretty obvious what’s going on. Lotto Belisol rider Jurgen Van den Broeck is pitched in a battle of power output against Stéphane Misseghers, drummer of rock band dEUS (the Belgian Elbow, according to Q magazine).

The Ministry of Sustainability series of ads for Eneco features three teenagers - Brecht, Kero and Ine - coming up with crazy plans for sustainable energy solutions. That’s them in the video, demonstrating that teenage TV presenters are annoying even across a language barrier. (And they can get off my lawn too.)

Katrien Denef, PR manager for Eneco Belgium said: "The idea of the "energy battle between cyclist and drummer" was created by our advertising agency Dallas. We thought this was a great idea because it's about cycling, a sustainable sport, which we care about a lot. We organize the race of the Low Countries, the Eneco Tour.

“We chose Jurgen Van den Broeck because he's thought to be the next yellow jersey of Belgium. He's a top rider who's also a nice person. We put him next to dEUS drummer Stéphane Misseghers to see who produces the most energy in thirty seconds.”

Who wins? You’ll have to watch the video.

6 user comments

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Yes, but I would much prefer to listen to dEUS for one hour than a cyclist...

And God said "Come forth to receive eternal life".

But I came fifth and got a toaster.

posted by Dalai Farmer [3 posts]
28th March 2014 - 18:53

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Jeeez are dEUS still going, Pavement copyists at best and that was 15 yrs ago...

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posted by Fringe [1081 posts]
28th March 2014 - 19:50

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Belgian elbow sounds like something a classics rider might suffer from... Laughing

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posted by Him Up North [132 posts]
28th March 2014 - 19:52

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Fringe wrote:
Jeeez are dEUS still going, Pavement copyists at best and that was 15 yrs ago...

They got less experimental when Carmens left to start Zita Swoon, now they're more like the Belgian U2.

posted by Nick T [752 posts]
28th March 2014 - 19:57

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Belgian Maggie Philbin is quite young.

Between the S and the LOW

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posted by bikeboy76 [1182 posts]
28th March 2014 - 23:53

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Here's a cyclist drumming (I'd forgotten how good this is)

posted by JohnnyRemo [57 posts]
29th March 2014 - 9:36

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