Video: Ben Swift—Team Sky sprinter on supporters in team jerseys & getting back to winning

Yorkshireman already showing signs of winning form

by John Stevenson   March 28, 2014  

Ben Swift - video still

Those obsessed with certain sets of ‘rules’ about cycling etiquette say that, among other things, you shouldn’t ride in a team’s kit. But in this video, Team Sky sprinter Ben Swift says he likes seeing people out in his team’s clothing, showing their support.

Swift says that his main goal for the 2014 season is to get back to winning races, after an injury-plagued 2013. “2013 was a year to forget,” he says.

He’s made a good start already, with a podium place at Milan-San Remo on Sunday and a win Thursday at the opening stage of the Settimana Coppi e Bartali.

Swift contrasts the scarcity of cyclists on the roads around his native Rotherham with the situation today “where “if you go out on the local club runs you get 60 people out. It’s nice to know that people are out there supporting you from back home, wearing the team jerseys and just generally getting out on the bike more.”

Swift says his favourite places to ride are in Italy and SOuth Africa.

“I started my under-23 career in Tuscany so that always has fond memories; I just love the roads out there. Recently I’ve been going to South Africa a lot, to Cape Town and Cape Point and thats just beautiful. It’s something totally different.”

4 user comments

Oldest firstNewest firstBest rated

Happy to wear the Sky kit - it is good quality and Rapha have a free repair service too...which lead them to replacing my kit gratis when I had an accident last year and had to have it cut off me by paramedics.

Great team, great kit supplier, great sponsor. Those who believe rules have any say on what I choose to wear are obviously wrong - they don't.

posted by mattanthony [10 posts]
28th March 2014 - 20:58


It's good to hear a pro's view on this. I know it has become a real heated debate in the cycling world.

I think people should wear what they want and feel confident in wearing a pro jersey as long as they are out enjoying being on their bike. You don't have to be a pro to wear a sky jersey. It's the same as a football fan wearing their teams kit....doesn't mean they have to be amazing at football in order to wear it!!!

I just think the cycling community just need to be in high spirits that more and more people are getting on their bikes, instead of worrying about (and looking down on people) that are wearing a jersey of a team they support.

Anyway.....I love wearing my team sky jersey (and believe me.....I'm no Chris Froome)

posted by mikefreer [17 posts]
29th March 2014 - 0:20


Out here (in Taiwan), pro' team kit is everywhere. I've recently ridden with Eddie Boss, Wiggo, Cav, Thor and countless others. I think it's partly because there is not really a club scene - some local teams but not really clubs like we have at home.

I couldn't give a toss about the so-called rules, but I personally wouldn't wear trade kit. I think I can understand the upset when it's World Champion kit or one of the National Champions' jerseys - as they say, you have to earn those stripes, so perhaps it's a little disrespectful. Dunno?

In the end, bums on bikes. What's the problem?

ColT's picture

posted by ColT [266 posts]
29th March 2014 - 15:00


Comments here make a lot of sense. I love wearing my Sky & British Cycling kit. Local kids overtake me but I have no ego in that respect. I totally agree with ColT though - national champion jerseys and the like are to be earned. The wife bought me a Froome TdF yellow jersey for Xmas. I think it's great. I won't wear it though - at least not until I've won the TdF Wink

posted by Kinky aggro [4 posts]
30th March 2014 - 9:12