Cycle Surgery is set to open its 30th store in a singular location – the Lee Valley VeloPark, site of the London 2012 Olympic Games. The store, along with the cycling venue, will open at the end of this month. The highlight for most potential customers will be the opportunity to try out bikes on the closed road and mountain bike circuits and to check out what's going on at the velodrome.
Founded in 1992 and sold to outdoor retailer Snow + Rock in 2007, Cycle Surgery says that the deal is the first commercial tie-up with any of the former Olympic venues that now constitute the Queen Elizabeth Olympic Park.
The company’s chief operating officer, Hamish Mansbridge, said: “We are delighted to open a Cycle Surgery store at such an iconic cycling landmark.
“Not only will our customers have access to the best products, they will also be able to take advantage of the on-site, traffic free, road and off road circuits to test out the latest bikes before they buy.
“This will ensure riders of all levels are matched to bikes that are right for them.
"We pride ourselves on our workshops, and the store will operate a modern facility using the latest tools and technology to maintain customers’ bikes.”
Lee Valley Regional Park Authority’s chief executive, Shaun Dawson, added: “Today’s announcement of the first commercial deal for a 2012 venue is a defining moment not just for Lee Valley VeloPark but also for the legacy of the Games.
“It will make a significant contribution to the venue’s running costs helping ensure its long term sustainable future.
“Lee Valley VeloPark is a world class venue and we are proud to be partnering with a world class sports retailer which will help ensure that this premier venue becomes a destination that offers visitors an unbeatable cycling experience,” he added.
Lee Valley VeloPark
Queen Elizabeth Olympic Park
London E20 3AB
Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.