Video Livestream: Madison Genesis 2014 Team Launch
Livestream of the British UCI Continental team's launch from IceBike In Milton Keynes
Today sees the launch of the 2014 Madison Genesis team at the Ice Bike trade show in Milton Keynes - and you can watch it all here live on road.cc from 1230.
Hosted by ex-pro turned commentator Matt Stephens - we can't be alone in hoping that his Flemish doppelgänger Kenny Van Vlaminck makes an appearance - the team will be showing off its new kit as well as the latest Genesis Volare team bike.
After presenting the preliminary 2014 racing calendar, the squad will head to Mallorca for its pre-season training camp.
Watch the presentation here: