The ride, which begins on July 12, will take riders from the start town of Caernarfon in the north, down to the finish in Laugharne - a distance of 222 miles which the riders must cover in the space of 24 hours.
Entry is not restricted to the online registration, visitors to the Welsh Cycle Show on April 5-6 at the Wales National Velodrome in Newport will be able to sign up to the ride there.
The 222-mile journey down the length of the country will be free to entrants who agree to raise £400 via a Just Giving page for the Wales Air Ambulance Charity. Otherwise, the cost of entry will be £250.
The entry fee will cover logistical support provided by cycling event support company Cycle-Tec, who will run two breakdown vehicles on the course; designated feed stops; a recovery service for retirees; and a return coach to get you and your bike back to the start town of Caernarfon.
The route, which can be viewed in widgit form below, will take riders from Caernarfon through the Snowdonia mountains via Pen y Pas and to the town of Bala where riders will tackle one of the UK’s toughest climbs up to Lake Vyrnwy.
Riders will then head down the country toward the English border, through the Radnorshire hills and the Elan Valley before turning back toward the coast.
The final challenge for the remaining riders are the Preseli hills in Pembrokeshire Coast National Park followed by a gentle descent toward the coast of Carmarthen Bay and the town of Laugharne where riders will find the finish line.
More information on the ride and the event organisers will be available at the Welsh Cycle Show or can be found at www.merlinsportive.co.uk/welsh-coast-2-coast/. For updates and news regarding the show and the Coast 2 Coast ride, follow the Cycle Show’s twitter feed @welshcycleshow.
Elliot joined team road.cc bright eyed, bushy tailed, and straight out of university.
Raised in front of cathode ray tube screens bearing the images of Miguel Indurain and Lance Armstrong, Elliot's always had cycling in his veins.
His balance was found on a Y-framed mountain bike around South London suburbs in the 90s, while his first taste of freedom came when he claimed his father's Giant hybrid as his own at age 16.
When Elliot's not writing for road.cc about two-wheeled sustainable transportation, he's focussing on business sustainability and the challenges facing our planet in the years to come.