Derby's new £27.5m velodrome is in need of a name ahead of its opening later this year

Council hopes to offset some of the building costs by attracting a lucrative corporate sponsor

by Sarah Barth   January 12, 2014  

Derby Velodrome

Derby’s new velodrome remains nameless for now - in the hope it can be marketed to potential sponsors.

The £27.5m multi-sports arena, which also includes a 250 metre indoor running track, as well as a cafe, fitness gym, group exercise studios and a spinning studio, and can also be used as a concert venue, has been temporarily named The Arena, so that naming rights could be offered to a sponsor.

Councillor Martin Repton, cabinet member for leisure and culture, told the Derby Telegraph it was a "massive opportunity" but that no firms had come forward as yet.

George Cowcher, chief executive of the Derbyshire, Nottinghamshire and Leicestershire Chambers of Commerce Group, said he also believed it would be "an extremely attractive commercial proposition".

He added: "Interest in cycling in the UK has never been higher following British success in the Olympics and the Tour de France – which starts in the UK this year – and the profile a business would get from being associated with both the sport and one of its leading venues in the UK would be huge.

"The first business to sponsor the arena would benefit the most, because that will be the name which everyone will always associate with the venue.

"There's a reason why major brands like Capital FM and iPro lock themselves into long deals to sponsor venues like the arena in Nottingham or Pride Park Stadium.

"It's because they have strong synergy with the venues they are sponsoring, which brings them national – and even global – exposure."

The velodrome is only a few months from completion, in a site next to the former Pride Park football ground, now known as iPro thanks to corporate sponsorship.

Completion is scheduled for November, with the full opening in January 2015.

Mr Repton said: "We are obviously aware that the centre will be opening in a year's time but we won't rush the (sponsorship) decision.

"We need to look at who's interested and whether it's someone we should be associated with."

As we reported in 2012, the future of the entire project had been thrown into doubt after a change of control at Derby City Council, with Labour, which had been against the plans while in opposition, looking as though it might pull the plug.

A campaign led by local cyclists helped persuade the council to continue its support for the project, however.
In July 2012, Bowmer & Kirkland were appointed to build the complex with Environmental Agency approval for the works on a former landfill site being secured the following month.

Even ahead of the project being given the go-ahead, cycling clubs from Derbyshire and further afield were queueing up to request booking slots on the track.

20 user comments

Oldest firstNewest firstBest rated

Wiggledrome. Boardrome. Skydrome.

Blood, Sweat & all the Gear with no Idea.

fatbastard's picture

posted by fatbastard [24 posts]
12th January 2014 - 11:23

8 Likes

Perhaps they should name it after the leader of the Labour group who cynically opposed whilst it in opposition but will now undoubtedly bask in its reflected glory.

posted by Some Fella [844 posts]
12th January 2014 - 11:46

25 Likes

Cloughodrome

www.vulpine.cc
@aslongasicycle
@vulpinecc
@HOYvulpine

aslongasicycle's picture

posted by aslongasicycle [335 posts]
12th January 2014 - 13:23

14 Likes

The Potterdome....Warner Brothers step in to sponsor a Harry potter themed race track...in the potteries. Wink

keith roberts's picture

posted by keith roberts [195 posts]
12th January 2014 - 14:48

12 Likes

Is Derby actually famous for anything?



I am stronger than Mensa, Miller and Mailer, I spat out Plath and Pinter.

bikeboy76's picture

posted by bikeboy76 [1508 posts]
12th January 2014 - 14:49

38 Likes

The Thunderdrome!

Hate to state the bleeding obvious but some fella called David Brailsford, who i believe has something to do with cycling, was born in Derby.

The Davedrome

posted by Some Fella [844 posts]
12th January 2014 - 15:32

19 Likes

bikeboy76 wrote:
Is Derby actually famous for anything?

Mercian cycles?

antonio

antonio's picture

posted by antonio [1039 posts]
12th January 2014 - 16:09

14 Likes

I mean like 'really' famous; just googled Charles Darwin as an outside guess but he was born in Shropshire. Rolls-Royce I suppose.



I am stronger than Mensa, Miller and Mailer, I spat out Plath and Pinter.

bikeboy76's picture

posted by bikeboy76 [1508 posts]
12th January 2014 - 16:51

20 Likes

the rolls royce velodrome has a ring about it,... really. then rolls royce, who are selling loadsa cars, could brand some pushbikes, maybe up market bromptons, with a silver lady badge??? they could throw them in as extras in the boot.

posted by philtregear [81 posts]
12th January 2014 - 18:04

12 Likes

"Colin"

posted by herohirst [61 posts]
12th January 2014 - 18:54

14 Likes

Welcome to the Terrordrome!

I'm not certain Public Enemy will be all that keen on sponsorship but it's a cool name

posted by allez neg [4 posts]
12th January 2014 - 19:06

6 Likes

philtregear wrote:
the rolls royce velodrome has a ring about it,... really. then rolls royce, who are selling loadsa cars, could brand some pushbikes, maybe up market bromptons, with a silver lady badge??? they could throw them in as extras in the boot.

Nothing would be more brilliant than Rolls Royce releasing a bike and using the Spirit of Ecstasy as the stem.

That would look amazing.

posted by farrell [1608 posts]
12th January 2014 - 23:23

8 Likes

Rolls-Royce in Derby don't make cars

In my world I can do hills.

divingrob's picture

posted by divingrob [24 posts]
13th January 2014 - 9:59

8 Likes

The DerbyDrome surely!!

bikemadjo's picture

posted by bikemadjo [56 posts]
13th January 2014 - 11:48

11 Likes

The Ram-Dome Confused

posted by team_zissou [15 posts]
13th January 2014 - 12:45

5 Likes

The Beryl Burton Velodrome.

If her home town can name a velodrome after someone not from Leeds then Derby, which was possibly only a training ride away, could opt for the name of one of the greatest cyclists ever.

Bassett's Licorice Allsorts or Jelly Babies would make a tasty sponsor

WillieGTF

williegtf's picture

posted by williegtf [14 posts]
13th January 2014 - 13:25

5 Likes

williegtf wrote:

If her home town can name a velodrome after someone not from Leeds

I'm confused by this, which velodrome is that?

posted by farrell [1608 posts]
13th January 2014 - 13:32

3 Likes

I am geographicallllllly and googlie challenged, Sorry Leeds.

WillieGTF

williegtf's picture

posted by williegtf [14 posts]
14th January 2014 - 13:11

12 Likes

This just gets more cryptic!

I'm going to guess you meant the Chris Hoy velodrome in Glasgow and he is from Edinburgh.

posted by farrell [1608 posts]
14th January 2014 - 16:51

3 Likes

I can think of a few choice names, but then I'm a Forest fan.

Ghedebrav's picture

posted by Ghedebrav [1113 posts]
14th January 2014 - 19:15

5 Likes