Trek Factory Racing reveal new team kit and roster

New black and pinstripe team kit debuted at Velodrome de Roubaix today

by David Arthur   January 10, 2014  

The new Trek Factory Racing team launched at the Velodrome de Roubaix today, revealing the full team roster and a black and pinstripe kit for the 2014 season.

The new kit, modelled here by Fabian Cancellara, features a predominantly black design with vertical pinstripes - cos they're more flattering, right? - , and one white shoulder. It’s subdued certainly, but has a clean appearance, helped by the lack of logo clutter, and dare we say it, an almost classy look. It’ll be interesting to see how it looks in the peloton alongside the similarly black kit of Team Sky.

“One of the youngest teams in the professional peloton, Trek Factory Racing's kit reflects the promise of cycling's future while paying homage to the sport's culture. The asymmetric pinstripe pattern will be carried throughout the team's performance and casual wear,” reads the press blurb.

Trek of course took over the RadioShack-Leopard WorldTour licence at the end of last year, and is the team's name sponsor. They’ve retained the services of Fabian Cancellara (for the next three years), the fans' favourite Jens Voigt, plus Andy and Frank Schleck. The Wisconsin-based bicycle manufacturer joins rivals BMC and Cannondale in becoming name sponsor of its own top-flight professional team. 

The location for the launch, Velodrome de Roubaix, has significance. It’s where Fabian Cancellara has sealed three victories in the brutal 265km race, last year aboard the Trek Domane. The team will be pinning their hopes on a strong performance from the Swiss rider this year. Can he do the Tour of Flanders/Paris-Roubaix double again?

Trek also hosted 1,200 fans, Trek retailers, and fan club members at the launch. Our invite must have got lost in the post… An even luckier 250 members of the fan club joined Fabian Cancellara on a 78km ride of some of the Tour of Flanders. How do you join this club?

"Today is a huge day in the history of Trek and this team," said Trek VP Joe Vadeboncoeur. "We love racing and can't wait for the season to start. This is a big step for Trek and big step for cycling. We have built an international team that will work hard to make the fans part of the team."

That includes a roster composed of the well known, and mature, racers like Jens and Fabian, and is supported by some young talent, that the team will be hoping to nurture throughout the season. This investment in young riders builds on the US company's support of the under-23 development Bontrager Pro Cycling Team as a feeder team to the WorldTour.

Trek also revealed the new look for the Madone, Domane and Speed Concept, the three bikes at the disposal of the team. We’ll have a closer look at the bikes in a future article.

Eugenio Alafaci
Julián Arredondo
Fumiyuki Beppu
Matthew Busche
Fabian Cancellara
Stijn Devolder
Laurent Didier
Fabio Felline
Danilo Hondo
Markel Irizar
Bob Jungels
Robert Kiserlovski
Giacomo Nizzolo
Yaroslav “Popo” Popovich
Gregory Rast
Hayden Roulston
Andy Schleck
Fränk Schleck
Jesse Sargent
Fabio Silvestre
Jasper Stuyven
Boy Van Poppel
Danny Van Poppel
Kristof Vanderwalle
Jens Voigt
Calvin Watson
Riccardo “Ricky” Zoidl
Haimar Zubeldia
Luca Guercilena

25 user comments

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Oh no another uninspired black kit. I was difficult to make a kit more boring than LeopardTrek but they have managed it. Sky kit is literally more racy than this in many ways.


Leviathan of Riderstate

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posted by bikeboy76 [1248 posts]
10th January 2014 - 20:49

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Looks a little like....Sky, Omega, and what seems like half of the peloton

posted by jarredscycling [443 posts]
10th January 2014 - 21:21

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bikeboy76 wrote:
Oh no another uninspired black kit. I was difficult to make a kit more boring than LeopardTrek but they have managed it. Sky kit is literally more racy than this in many ways.

Yeah, but the paint job on the bikes is anything but!. At least their bikes will look good!

posted by benji p [53 posts]
10th January 2014 - 21:24

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"The asymmetric pinstripe pattern will be carried throughout the team's performance and casual wear,”

The same eye on merchandising over distinctiveness led to Manchester United's notorious indigo shirt, which was launched because it went well with denim!

Wake me up when black is no longer the new black. Yawn

posted by FMOAB [230 posts]
10th January 2014 - 21:27

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FMOAB wrote:
The same eye on merchandising over distinctiveness led to Manchester United's notorious indigo shirt, which was launched because it went well with denim

You are confusing the blue grey England away shirt from Euro 96 (denim/Gareth Southgate miss etc.) with the Sharp Viewcam speckled Grey away shirt of Manchester United which they had to swap at half time against Crystal palace (I think) because they went 3-0 down and said they couldn't see each other against the crowd. Or something like that.


Leviathan of Riderstate

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posted by bikeboy76 [1248 posts]
10th January 2014 - 22:36

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Thems is vertical pinstripes...!

posted by surfer35 [21 posts]
11th January 2014 - 0:05

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Awful: boring monochrome rubbish, and the bikes are similarly uninspiring. I liked the Luxembourg hommage the last couple of years, and especially the refreshing light blue Treks at last year's Tour. The marketing-speak BS justification makes me wince. It was OK I suppose when Sky chose black but were unique, but why does everyone have to follow suite? Are the others all so in awe of the new kid at school that they want to be in the same gang and copy everything they do? It's the 'black is stealthy and agressive' thing all over again: boys, it's bike racing, not undercover SAS ops!

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posted by curdins [24 posts]
11th January 2014 - 1:42

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bikeboy76 wrote:
with the Sharp Viewcam speckled Grey away shirt of Manchester United which they had to swap at half time against Crystal palace (I think) because they went 3-0 down and said they couldn't see each other against the crowd. Or something like that.

Southampton Smile

posted by VeloPeo [219 posts]
11th January 2014 - 1:58

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Jeez. The fashionistas are in tonight. Not the worst kit I've seen, but I have to agree, not very inspired.

posted by Colin Peyresourde [1118 posts]
11th January 2014 - 2:19

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There was a picture of Robert Kiserlovski's kit on Twitter. He's the Croatian national RR champ. All they've done for his kit is colour in the white arm with a red chequered pattern.

If you were a RR champ and all you got was a coloured arm you'd be a bit miffed.

Velotastic !

Too many hills, but too little time.

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posted by badback [267 posts]
11th January 2014 - 8:09

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Manages to be both boring and ugly at the same time so at least it's not just instantly forgettable...

posted by racingcondor [109 posts]
11th January 2014 - 10:23

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Look at the size of those arms! And they're only required to stop your nose banging on the bars.

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posted by nowasps [246 posts]
11th January 2014 - 14:38

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Swimming against the tide but I like it.

posted by Super Domestique [1598 posts]
11th January 2014 - 15:30

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Like the idea, but it is a tad dull.

posted by gareth2510 [136 posts]
11th January 2014 - 19:09

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bikeboy76 wrote:
FMOAB wrote:
The same eye on merchandising over distinctiveness led to Manchester United's notorious indigo shirt, which was launched because it went well with denim

You are confusing the blue grey England away shirt from Euro 96 (denim/Gareth Southgate miss etc.) with the Sharp Viewcam speckled Grey away shirt of Manchester United which they had to swap at half time against Crystal palace (I think) because they went 3-0 down and said they couldn't see each other against the crowd. Or something like that.

Against Southampton.

I was there!

Pain is just the French word for bread.

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posted by S13SFC [87 posts]
11th January 2014 - 22:09

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lampre merida's team kit/colours might hurt my eyes, but imo at least they are trying (to blind the peleton perhaps?), rather than some uninspired safe look trek is going for.

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posted by pants [76 posts]
12th January 2014 - 10:29

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I think it looks great! It even matches one of the bikes I entered in the trek colouring-in competition, so who knows, its in the bag I reckon! The bikes mine!

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posted by Comrade [141 posts]
12th January 2014 - 18:00

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Hopefully they will stop nicking the Bianchi colours now then.

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posted by jimmythecuckoo [1240 posts]
12th January 2014 - 22:40

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I thought the Kiserlovski national champ treatment was good with just the accents on the sleeve and collar. Until I saw Jungels Luxembourg RR champ jersey which is the full-on national colours. Strange they'd do it two ways.

posted by atlaz [154 posts]
13th January 2014 - 9:04

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How come the kit was launched at the Velodrome de Roubaix, I thought Specialized were the only company (cycling related or otherwise) who were allowed there??

www.mombee.com - Muddy bikes, Road bikes and Family rides in Malmesbury and the South West

posted by Mombee [42 posts]
13th January 2014 - 9:25

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Black the new camouflage for cyclists

posted by mikeprytherch [217 posts]
13th January 2014 - 9:28

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Like Sky, the hot weather kit is see through

Rolling On The Floor

posted by Al__S [521 posts]
13th January 2014 - 9:49

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I actually like the Neri Sottoli kit (Vini Fantini) - at least they're going all-out colourful. The WT is going to be a sea of blackness this year with Sky, Trek, Belkin, OPQS in dark & dull kits.

posted by s_lim [110 posts]
13th January 2014 - 16:31

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And now Giant-Shimano come out with a black & white kit. FFS!!!!!

posted by s_lim [110 posts]
13th January 2014 - 18:27

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When Sky did black it was cool. But that was then...

posted by nortonpdj [18 posts]
14th January 2014 - 11:08

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