The University of York has created a series of videos on how to cycle safely - by not following the example of a little green illegal alien.
The films, in conjunction with City of York Council, are a sort of politer version of New York City’s ‘Don’t be a Jerk’ cycling campaign.
Here’s the pavement cycling film; other instructional videos in the alien series cover bike locking, riding with lights at night and encouraging students to buy equipment at the Student’s Union shop.
Despite the university claiming the videos had been a 'big hit' with students, each had been viewed fewer than 100 times since being uploaded in September
Councillor Dave Merrett, Cabinet Member for Transport, Planning and Sustainability, said: “With the announcement of Le Grand Depart even more people are choosing to cycle, as this is a low cost form of transport, but also a leisure activity too. It’s really important that we can help provide information so that new cyclists to York can learn how to cycle in a safe and courteous manner - so that everyone can enjoy cycling.”
Fiona Macey, the University of York’s Travel plan coordinator said, “We need to raise students’ awareness to cycle safely, their obligations to comply with the law and their responsibility to other road users. The videos achieve this in an engaging and fun way. The alien is proving very popular!”
The project is part funded by the four-year i-Travel York initiative, which benefits from £4.6 million of government funding which the council successfully bid for in 2011.
Who knows - the campaign might bring York the next cycling champion. In 2008 Chris Hoy revealed that his greatest cycling inspiration was E.T.
He told the Telegraph that he had seen the film at the impressionable age of six.
He said: "The BMX scenes were fantastic so I pestered my dad into taking me along to the local track at Danderhall where I saw all these kids having terrific fun. That was it, I was hooked and it all sort of spiralled from there."
After an unpromising start, having to be bribed by her parents to learn to ride without stabilisers, Sarah became rather keener on cycling in her university years, and was eventually persuaded to upgrade to proper road cycling by the prospect of a shiny red Italian bike, which she promptly destroyed by trapping a pair of knickers in the rear derailleur. Sarah writes about about cycling every weekend on road.cc.