Times newspaper reader wins Chris Froome's 2012 TdF Pinarello, promptly puts it up for sale

First Wiggins' historic TdF winning bike, now Froome's appears on London Cycle Exchange with an £8k price tag

by Sarah Barth   December 2, 2013  

Chris Froome Pinarello © London Cycle Exchange

He was runner up to Bradley Wiggins in the 2012 Tour de France, and now his bike is runner up on the second hand bike market after being an unwanted prize in a competition.

Chris Froome’s 2012 Pinarello Dogma 2 was won in a competition on The Times’ website, but is now listed on the London Cycle Exchange for offers in excess of £8,000.

The bike is equipped with Shimano Dura Ace Di2, Osymetric chain ring and Shimano Dura Ace C35 Prototype wheels, among other things – and comes with a certificate of authenticity signed by Dave Brailsford.

Bradley Wiggins’ similar model was recently sold on the same website when Chris Green, who won it in a Sky competition, realised financial realities mean he had to sell the Italian dream machine.

According to BBC Sport, Green “absent-mindedly ticked a couple of boxes on a letter about his internet service from Sky.”

To his surprise, two months late a box arrived containing a Pinarello Dogma 2, a signed Team Sky jersey, and a certificate of authenticity signed by team principal, Sir Dave Brailsford.

Green, aged 37, had recently bought himself a fairly decent bike, but decided to jump on the Pinarello for a quick blast on the roads near his home in Surrey.

"It was like going from an Escort to a Ferrari," he said. "It felt so light that when I got out of the saddle it was like there was nothing beneath me."

On reflection, it was a bit too much bike for him to handle, and his suggestion to his wife that it might look good on the wall was met with the response: "It's very nice, darling, but it's not going in the living room."

“I'd love to keep hold of it,” says Green. “But we're a single-income family with two kids. It's a no-brainer, really.”

London Cycle Exchange takes a commission of between 0 and 20 per cent per bike sold, which includes safety checks and dealing with the logistics of a sale.

When we wrote about the Wiggins bike sale, opinion was polarised, with some commentators saying they would do the same, while other felt a true cycling fan would keep the prize as a piece of history.

Some Fella wrote: “Good luck to the fella. I personally hope he gets more than 8 grand.
Anyone who criticises him for selling it needs to have a word with themselves - he sounds like a decent bloke doing the best for his family. And its worth remembering ultimately Rupert Murdoch paid for this bike so no moral dilemma there eh?”

Gkam84 responded saying “This was a fan competition, some "fan" he his, gets the bike and then sells it. Sky already kicked up a fuss about another prize bike they gave away being punted on eBay for £10,400 and now this. It'll make up their mind not to give away prizes like that anymore.”

But Some Fella replied: “He and his family get the cash, some rich person gets a bit of history, Sky get their marketing opportunity. Everyone is a winner.”

24 user comments

Oldest firstNewest firstBest rated

I agree with Some Fella

posted by Some Fella [769 posts]
2nd December 2013 - 15:42

24 Likes

Some Fella wrote:
I agree with Some Fella

I do, too Smile

However, maybe there are things these people giving away these bikes should do if they want ensure a bike enthusiast gets and keeps the bike, like having them write an essay, or provide a photo with their current ride or have their wife provide an affidavit of aceptance of the prize at the home or have them sign a contract confirming they will keep the prize or that if they give it away that they will give it away for free to a close relative or friend that loves bikes, or make a commitment that if it's sold that a certain % of the sale goes to a particular charity or something Smile I don't know...

but, regardless, I have no idea whether they really care what happens to the bike. I kind of think they'd prefer it go to someone to whom it means more than a way to make money, but, what the hell, if the winner wants to sell it, what's wrong with that, per se?

You know who I am.

posted by orli [76 posts]
2nd December 2013 - 15:55

8 Likes

Being a cycling fan isn't about amassing memorabilia. I love the sport and was glued to every minute of Wiggins' victory, however I would sell it in a heartbeat.

£8k could go on some new wheels, some clothing and maybe a trip to see the latter stages of the tour next year (already going to Yorkshire) or maybe Paris Roubaix in April. The rest would go into my business.

JaseCD

posted by jasecd [147 posts]
2nd December 2013 - 16:07

13 Likes

I'd keep the signed jersey...

posted by factor41 [12 posts]
2nd December 2013 - 16:12

5 Likes

i wouldnt sell it, id bloody ride it!!!

posted by kev-s [47 posts]
2nd December 2013 - 16:24

6 Likes

Is this going to kick off again? Surely not, but I'll keep an eye on the thread just in case...

posted by jellysticks [80 posts]
2nd December 2013 - 16:39

12 Likes

Here we go again!

posted by Super Domestique [1605 posts]
2nd December 2013 - 16:43

9 Likes

On a more serious note.

To the guys at road.cc - what is prototype about the C35?
Were they just for Wiggo / Froome or did the full 2012 squad for the TdF get them?

posted by Super Domestique [1605 posts]
2nd December 2013 - 16:45

5 Likes

If you'd asked me before the weekend whether I'd be interested in buying it - assuming I had £8k to spare, which I don't BTW - I'd have said yes; having experienced the second half of my cold and windy ride on Sunday, I'd have to say no as I could not currently do it justice!

posted by Sadly Biggins [264 posts]
2nd December 2013 - 17:05

7 Likes

Does the eight grand price tag also include a scathing Michelle Cound tweet sent to a work colleagues wife of your choice?

posted by farrell [1482 posts]
2nd December 2013 - 17:08

29 Likes

London Cycle Exchange takes a commission of between 0 and 20 per cent per bike sold, which includes safety checks and dealing with the logistics of a sale.

^ just have to comment on this. At least they put the bars properly and air in the tyres (along with spelling them correctly) this time!

posted by Super Domestique [1605 posts]
2nd December 2013 - 17:14

8 Likes

As usual, the winner was someone who didn't actually want it to keep - flogging it instead for some xmas dosh. how many times have I seen this ....

posted by Karbon Kev [677 posts]
2nd December 2013 - 18:37

10 Likes

I'd have sold it too. Then I'd have gone out and bought A Colnago C59 with SR.

posted by ajmarshal1 [306 posts]
2nd December 2013 - 20:24

8 Likes

if the Wiggo and Froome bikes are part of cycling history, and I think they are, why can't Sky donate them to a (cycling related?) charity auction and raise some serious money. Surely the team have enough non-TdF winning Pinarellos to donate to any competition they fancy?

I have no issue whatsoever with selling a competition prize, I just wish Sky would have some more respect and not plonk these bikes into any competition the marketing dept comes up with.

posted by Metjas [288 posts]
2nd December 2013 - 20:37

10 Likes

It's a lovely looking bike but for eight grand I'd be expecting Chris Froome to come around every Sunday morning and ride it for me as well

Northernbike's picture

posted by Northernbike [144 posts]
2nd December 2013 - 21:26

12 Likes

Just to update and answer my own question, the wheels are prototype in that they were pre-production.
Pro team used as the test bed, etc.

posted by Super Domestique [1605 posts]
2nd December 2013 - 23:09

7 Likes

This one again. Can we have a debate about compulsory helmet use too?

He won the bike. If he needs the money. It's his choice to sell it.

End of,as they say.

OldRidgeback

posted by OldRidgeback [2211 posts]
3rd December 2013 - 0:01

7 Likes

I'd sell it too. As Lance used to say, it was only ridden by the First Loser.

posted by deblemund [105 posts]
3rd December 2013 - 12:03

14 Likes

Metjas wrote:
if the Wiggo and Froome bikes are part of cycling history, and I think they are, why can't Sky donate them to a (cycling related?) charity auction and raise some serious money. Surely the team have enough non-TdF winning Pinarellos to donate to any competition they fancy?

I have no issue whatsoever with selling a competition prize, I just wish Sky would have some more respect and not plonk these bikes into any competition the marketing dept comes up with.

I agree. That's cooler than having people, or one person, make money from it. It's almost like a mini-lottery with people using them to make money. I like your perpscetive and your idea because that way the charity makes the money and not a sole individual who gets to pocket it.

In the end a true seeker of memorabilia will still own it, but I like your approach more.

You know who I am.

posted by orli [76 posts]
3rd December 2013 - 12:28

12 Likes

I'd melt it in a microwave and make some 'interesting art installation'...then punt it on ebay for 8k...oh wait a minute some bloke just did that with a PS4....bugger....

The_Kaner
FREEEEEEEEDOM!

The _Kaner's picture

posted by The _Kaner [444 posts]
3rd December 2013 - 18:35

6 Likes

deblemund wrote:
I'd sell it too. As Lance used to say, it was only ridden by the First Loser.

Only because they didn't promote anyone to winner when his tours were striped. Tell Óscar Pereiro and Andy Schleck they were first losers. This makes Lance the Zeroth Loser, the Omega Loser, Loser in Chief, a complete dick.



Suffering from Low Cadence.

bikeboy76's picture

posted by bikeboy76 [1312 posts]
3rd December 2013 - 18:56

8 Likes

I just find it interesting that people actually win these contests... I've entered hundreds, but have never even seen a result of who the contest winner was...

posted by mattsavage [13 posts]
3rd December 2013 - 20:35

9 Likes

farrell wrote:
Does the eight grand price tag also include a scathing Michelle Cound tweet sent to a work colleagues wife of your choice?

Bravo, sir, bravo Applause

posted by step-hent [684 posts]
4th December 2013 - 10:33

7 Likes

I was saying to some friends today - that if my bike got nicked - i'd struggle to replace; not everyones got the cash to replace 'some bloke' hits that nail exactly!

Sky dont lose either way - if Sky Cycling are soo bothered, do they not realise the financial reality of the country right now compared the cash that theire staff are earning or even the top pro's who're on SERIOUS cash. I done a ride today and it was FREEZING'c - I earn NMW: would a pro ride 3hours for national minimum wage = i don't f@g think so !

Again, amazement i may herald riders who spend 2k + on carbon wheels for their bikes but I can still stay with 'them', and sometimes better them, on my steel bike.

All the best to the bloke who's selling Froomes bike - if i had children it'd all goto them also Wink

posted by yenrod [100 posts]
4th December 2013 - 17:24

5 Likes