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I am currently in the process of doing my MBA dissertation at Imperial College London where I am focusing on the changing landscape of cycling retail industry. In particular I will be focusing on independent cycling retailers and getting a better understanding of what cycling retail in the UK look like in 10 years time.

One important part of my report will be based on consumer insight which in part will come via this survey.

I would really appreciate if people reading this could take 10 min (max) to fill in the survey below.

I will be posting the full report once compete.

https://survey.ezi.net/Survey/n/cycling.aspx

Thanks in advance

Cam

5 comments

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Gkam84 [9086 posts] 2 years ago
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Done  16

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Super Domestique [1605 posts] 2 years ago
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Done. I used to work at IC BTW.

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Simon_MacMichael [2457 posts] 2 years ago
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Given the number of cyclists (and users of this site) who are 40-something, you might want to add that age group as one of the options... if not, we might be tempted to go 10 years' younger into the 30-40 age bracket; I know I would  3

But that would seriously skew your results  26

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cameronkjack [3 posts] 2 years ago
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Thanks for filling it in guys; I also appreciate the feedback. Unfortunately I need to use the age brackets provided in order to incorporate with another data source.

Cam

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PJ McNally [591 posts] 2 years ago
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Done!

only comment would be - i have shopped at Evans, but online, so i ticked "online eg wiggle" rather than "chain store eg evans". Hope that's ok.

And i didn't know Halford's wasn't a chain store; by "non-independent", do you mean they are a franchise?